3 Steps For Avoiding The Same Old Marketing Tropes
You’re probably aware of all of the advertising tricks used to maximize interest in a given product or service. The great comedian George Carlin succinctly used all of them in one of his most popular comedic bits – “advertising.”
It’s not hard to see, then, why so many people get tired with companies that seem to express little to no creativity in their marketing. Consumers are so good at blanking out marketing and advertising that they actively skip ads at the beginning of YouTube videos, or scroll past them on their social media feeds.
What matters, then, is for brands to look for ways to claw back that engagement, but not via a means that feels artificial or tiring. How can this be done? Well, it demands creativity, out of the box thinking, and of course, the willingness to express your brand on as clear and respectful terms as possible.
In this post, we aim to help you achieve that, and more forward with more potential in mind. Without further ado, or Marketing Tropes, let’s move onto our advice:
Cutting Edge Marketing Agencies
It’s essential to use a digital marketing agency that understands your firm and what its benefits are, as well as how to package a range of marketing disciplines so that your brand is fortified across all social media and its main campaign format together. Looking to the future to help appeal to the market, including its most pressing concerns, requires an outsourced marketing agency that has its finger on the trigger. Looking for portfolios from firms that may have worked with similar brands like yours before can help you see how the elevation of certain brand identities has managed to cut through this fog and prosper.
Avoid Saccharine Content
In some places, saccharine, overfamiliar advertising has led to this kind of marketing to be mocked, or dismissed at the very least. Unless your firm is directly tied to an emotional consideration, such as a funeral directors business trying to show compassion and reassurance in their marketing approach, then it’s important to avoid artificially pulling at heartstrings in order to give your campaign more import. Taking that off the table gives you the chance to think more creatively, to sell the kind of lifestyle you think would really be appreciated, and to describe your offering in a more accurate, respectful manner.
Keep It Organic
One of the ways to keep your marketing organic is to use what you actually are, and what you actually do as a means of being promotional. Think of the process, and how this could be shown. For instance, it’s not uncommon for food products to show you an idealised representation of their manufacture in advertising, such as whisky being poured into casks for barrel-aging, or fast food joints showcasing the construction of a burger with the freshest ingredients possible. Could it be that by using infographics you can showcase your managed IT service process, or whatever other unique selling point you bring to the table? Why disconnect your marketing from who you are? Oddly enough, that can be a refreshing pursuit in this day and age.
With this advice, you’re certain to avoid the same old marketing tropes, and will no doubt benefit as a result.
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