Brandon Leibowitz | The Nuts and Bolts of SEO

David Pasqualone: Hey, Brandon, how are you today, brother?

Brandon Leibowitz: Doing well, thanks. How’s your day going?

David Pasqualone: It’s going fantastic. I’m so glad we’re hanging out together today. You’re an SEO specialist and you bring results.
So before we jump into the business aspect of the show, tell us a little bit about yourself. Where are you from? Who is Brandon and where are you going in the future?

Brandon Leibowitz: Yeah, my name is Brandon Leibowitz and I live in Los Angeles, grew up here, lived here pretty much my whole life and get spoiled with the weather.
So it’s tough to leave, but started out with getting my degree in business marketing and kind of fell into this journey that I’ve been on over the past couple of years or past years. And that’s where I’ve been helping companies out, getting more traffic to the website. So the first job I got out of school was helping a company out with their [00:01:00] digital marketing.
And I didn’t know much about digital marketing. They said, don’t worry, we don’t know much about either. We’re going to learn alongside with you and take you to classes and workshops and seminars and was helping out with their SEO and social media, doing some paid ads, helping out with email marketing and doing it all kind of for them.
And this is back in 2007 that I just realized everyone’s probably going to have a website in the future. And there’s a lot of different ways to get traffic, but SEO is just a way to get free traffic. And I thought, let me just stick with that and kept going over the years, working at different advertising agencies is like the director of SEO.
Before work or after work on my lunch break, sometimes I would work on my own company, building it up and was able to build it up to where I was able to quit my job and been doing that ever since.

David Pasqualone: Awesome, man. And then where are you headed? Like, what’s your goals? What do you want to be in the future?
Five, 10 years from now?

Brandon Leibowitz: Well, and hopefully I just keep growing this company and building it up and keep going with the marketing agency kind of thing. So trying to do the holistic where right now I focus [00:02:00] mainly on SEO, marketing, A little bit of social media and helping out with paid ads, but want to just offer it all because it all works together in conjunction to help you overall get a sale because that’s what I’ve learned over the years is just getting traffic is just half the battle.
But once you get the traffic, then you got to figure out how to convert them. And SEO doesn’t convert people into clients. There’s a lot of other variables.

David Pasqualone: Yeah, 100%. And when we’re talking about search engine optimization, Pretty much everybody in business has heard the term, but a lot of people don’t know what it means.
So if you were to give us a baseline, fundamental, easy to understand explanation, what’s SEO?

Brandon Leibowitz: SEO is search engine optimization, which means optimizing websites for the different search engines, which really is just Google. So when you search on Google, there’s ads at the top, those are all paid ads. Where those websites, if you click on them, they’re paying Google every time someone clicks on their website.
It could be a couple cents, it could be a couple [00:03:00] dollars, it could be a couple hundred dollars per click. It gets pretty expensive. They do work, the ads, it’s just making sure you have a positive return on your ad spend. But right below the ads, Are the organic results, and that is what SEO is, trying to get you in the organic, the free listings on Google, and there’s 10 of them on that first page of Google.
So try to just get you that free traffic. But nowadays when you search on Google, it’s not just websites that appear, images appear, maps appear, videos appear. Sometimes products will appear. So it’s trying to optimize all that stuff. If you have, if your local business is trying to get you ranked on Google maps as well, if you, if you have any videos, we’ll optimize those videos, any images on your website, we’ll optimize those and just try to capture any of that free traffic that Google is willing to give out.

David Pasqualone: Now for the business owners out there listening and they’re like, okay. I hear about this. We’re a small organization. We want to hire you, you know, Hey, we’ll give you X dollars a month. As long as we see the return, no [00:04:00] problem, but for the people who are determined to do it themselves, which normally I don’t advise, because if you’re an excellent at what you do, marketing is a whole double time business.
You can be the best restaurant, but if you can’t market, you don’t get customers. You can be the best physician, but if you don’t market, you don’t get customers. So I’m a firm believer in outsourcing, marketing, and pretty much everything you can. Not only do you stimulate the economy and help other American families, but now you’re being able to focus on your passion.
But for the people who are determined to do it themselves, what are a couple things that you think, okay, I see this all the time, If you have a website and you’re determined to do it yourself, you’ve got to make sure you’re doing this. What are a couple of those tips?

Brandon Leibowitz: So SEO, a lot of it is going into coding and making changes into the coding, but something that’s not required or not text savvy where you don’t have to worry about coding is just adding more text to your [00:05:00] website.
So Google feeds off content and the more content they have that’s original on your website. The more they’re going to reward you with higher rankings, but the content has to be text. They can’t really read images or videos yet. They’re trying to, but they’re not there. So they rely heavily on text. The more text you have on each page, not just your home page, but every page on your website needs text because that’s what the search engines read.
And that’s what they’re able to do. Then use to decipher what that page is about. So if everyone could just add more content to all their pages on their website, it has to be original content. That’s going to really help out with the rankings.

David Pasqualone: All right, so if you’re listening, listen to what Brandon’s saying and apply it.
On each of your page, if you have, if you’re any business, pick anything. If you’re an air conditioning service repair, and you have a page on water heaters, don’t just put a water heater and say we service it. Put, isn’t it 300 minimum, but [00:06:00] really six to 900 words you’re shooting for?

Brandon Leibowitz: Um, so yeah, the more content you put the better, but it’s not really like, like in the past, people are like write 400 words, but really it’s write enough content that serves the problem that someone’s searching for.
So you really want to write for people, not write for search engines. And what I would do is just search Google for your keywords. And see who’s on that first page of Google. So if you’re doing like water heaters, you could do water heaters, search on Google for that and open up all the websites on that first page of Google, skip over the ads, but look at the organic, the free listings.
And then you could kind of average out how much content each website, each page has. And if you see everyone’s writing a hundred words, then you probably only need to write like 110 words. But if you see everyone’s writing 2000 words, then. Maybe you want to write 2, 100 words because you want to do a little bit more than your competitors are doing, but you don’t want to overdo it too much.

David Pasqualone: Okay. Good advice. Good advice. Now, what are some other things when you go into a website, you know, a lot of people, [00:07:00] especially small business owners do it themselves. They’re using WordPress sites. You go in there or even worse, they’re using Wix or other builders like that, right? Um, it’s hard. First off, actually, let’s do this.
Before we go into another tip, you have other companies, and I’m not trying to bash them. Everybody has their place. But if you really have a company that you’re trying to grow, the kind of box solutions really aren’t that great for SEO. Am I wrong or am I correct?

Brandon Leibowitz: Yeah, I mean, it’s all about how you use them.
So, I mean, At least nowadays, the platforms are a little bit better, but WordPress lets you kind of do an editing thing to it, where it’s like anyone can build a plugin or customize it. So it’s open source, which is great. And it could do everything that Shopify could do for free using a plugin called WooCommerce.
But Shopify is good for e commerce if you’re not as tech savvy and don’t want to jump into WordPress, but those two are pretty SEO friendly. Then there’s like Wix and Squarespace, which in the past were pretty bad. I mean, they’re still bad, but they’ve incorporated a lot of things that we’re [00:08:00] missing, but they’re still missing a lot of aspects that let you customize it.
So it’s not open source for anyone can make changes on WordPress. Those other platforms kind of lock you in, but they offer plugins like WordPress has a bunch of plugins, Shopify has all these plugins, extensions, apps that are good. It’s just. What you do with them, because a plugin is just a plugin. It’s not going to do the work for you.
It’s going to help you out. So you don’t need to know coding as much, but still you need to figure out what keywords you want to incorporate into the title tag or the meta description. You still got to make sure that the images have alt tags, the images that file names that are descriptive. Make sure that you have a sitemap and you submit to Google search console and big webmaster tools and doing all the technical stuff, adding schema.
org to the website that all helps out a lot, but it’s all about what you do with those platforms because all of them can rank just as well, but some make it a little bit easier than others.

David Pasqualone: Yeah, and when you go with Squarespace or Wix or GoDaddy Website [00:09:00] Builder, again, they’re great products if you just need to get something up quick and easy and you’re trying to save a couple bucks.
But if you’re trying to really grow a business, I’m like Brandon, go with a WordPress platform and then build from there or have somebody build your site from there because the plugins are mainly free and you have so much more power and so much more control. And the other platforms tend to be, Oh, you want more SEO, pay to play.
Is that correct? Or am I, am I off

Brandon Leibowitz: base? Nope, you’re 100 percent correct. So WordPress is free to use. It’s free to set up. There’s no fees. All the other platforms are going to have some fees. Well, most of Shopify I think charges like 60 bucks a month. And I think Wix you have to pay for, maybe Squarespace.
I don’t use those, but I mainly build off WordPress. I think half the web’s internet is built off WordPress websites. So even if you’re not a blog, I mean, blogging is what WordPress was initially for, but e commerce, I mean, some big, big websites are built on WordPress that you would be like, really? This website is built on WordPress, but it can power [00:10:00] pretty much and handle anything for the most part.
And it’s free, which is great.

David Pasqualone: Yeah. So now another SEO tip for businesses, because obviously the goal is you’re the expert. The ideal situation is they outsource and they come to you, but at the same time, what tips can they try? Oh, damn. He’s right. I’m just going to let him do this now. What’s another great tip for SEO that small businesses can do to try to get on that first page of Google?
Cause realistically I see Google in the next five years is going to be almost a hundred percent pay to play. I mean, they’re really limiting who can get on that first page. And if you’re not on the first page, it’s almost useless. Again, am I correct? Would you

Brandon Leibowitz: agree? Disagree? Yeah, most people don’t really go on after page one unless they’re looking for something really specific.
And, but yeah, but I don’t think it’s going to be all ads because then people are just going to be like, I’m going on Bing or Yahoo or DuckDuckGo or whatever. Another search engine because nobody wants ads, but they have to have that balance. So they have a bunch of [00:11:00] ads, but people kind of skip over the ads for the most part, I think it’s like eight times more likely that someone’s going to click on an organic versus an ad, but Google is going to do whatever they can to get you to click on those ads more frequently.
Cause that’s how they make. All their money, which they already make plenty of money. They don’t need to make any more, but that’s all they care about is ad spend. Those that’s how they make all their money. I mean, I worked at advertising agencies and see companies spending a million dollars a day, and that was like a medium sized advertiser to Google, which I was like, that’s

David Pasqualone: kind of insane.
Yeah, it is. It is. People don’t understand the amount of money that flows through them, billions and billions a day. So what about, what is another tip that you’d have for somebody that’s like, this is really going to battle your company.

Brandon Leibowitz: Yeah, so another tip would be, well, Google doesn’t care what you put on the website, so you can put all the content, optimize all the stuff that we were talking about earlier on WordPress, whatever platform, but Google doesn’t trust anybody, and they want to see what are called backlinks.
They want to see other websites mentioning you. The more websites that [00:12:00] mention you, the more trust Google gives to you. Then they look at those keywords on your website to figure out what keywords to rank you for, but it doesn’t work the other way around. Without backlinks, Google’s not going to trust you.
So, backlink, for example, would be if you’re reading an article, let’s say, on the latimes. com, and in there it says Brandon Lee Woods, and you click on it, and it goes to my website. I’d be getting a backlink from the LA Times. So the more websites that talk about you or mention you with a clickable link, the more trust Google is going to give to you.
And then they’re going to rank you higher. And there’s a lot of different ways to build backlinks. The safest, best thing is just research your competitors. Go again, search on Google for your keywords. So use on that first page of Google, make note of all those websites, not the ads, but right below the ads and use different, using different tools.
You can see all their backlinks. You have to pay for these tools, but they work very, very well, such as. Ahrefs or Moz or SEMrush are all paid tools, but they’ll let you see anyone’s [00:13:00] backlinks and then one by one, you can start looking through your competitors and figure out what did they do to get to that first page of Google?
What type of strategy did they implement from their backlinks?

David Pasqualone: Yeah. And I mean, am I exaggerating? If you’re listening to this, you’d be sorry. So you’ve learned a couple of tips, Brandon. I don’t know if I’m wrong, but I mean, you’re probably studying all day, every day, still learning new things. And you probably know.
I mean, it’s just such a massive world.

Brandon Leibowitz: It’s constantly changing too. And that’s the one thing it’s like, what works today doesn’t necessarily work tomorrow for the most part it should, but it doesn’t mean it will, because Google’s constantly changing every single day.

David Pasqualone: Yeah. And it’s a massive team of thousands of people working even within the team.
It’s not like one person works for Google and says, Oh, I’m a master at this. I can get you in the first page while I eat a sandwich. I mean, it’s, it’s a massive, massive, just labyrinth of twists and turns. So you have to do this full time or you’re not going to get great results. Yeah.

Brandon Leibowitz: I mean, even Google doesn’t know how it works [00:14:00] because of AI machine learning is just learning on its own, which is even weirder and kind of scary, but they don’t even know how it works anymore because it just learns by itself.
Yeah, it

David Pasqualone: is. It is. It’s constantly changing. So what are some of the things that as business owners we should be aware of and moving towards now? Like what are the technologies that are already in place, but most people don’t really know about them or talk about them? Like you hear things in the media like Facebook slash Meta.
And then you’ve got NFTs, which I’m jumping around all different topics, but people hear this stuff in the news and they don’t care. I don’t care. I just want to focus on business and helping people. So when they’re hearing all these terms with SEO, they’re like, Oh, damn, another thing to absorb by time. So what are things you’re like, wait, This is on the horizon.
You’re hearing about it. You should really pay attention.

Brandon Leibowitz: I would just try to figure out who your audience is and try to be in front of your audience, because trying to be everywhere predicting the future [00:15:00] is really tough. But if you can figure out who your audience is, where are they? What platforms are they using?
And be in front of them on those platforms. Like for myself, I’m an SEO company. Not many people are probably going to go on Instagram or TikTok to look for me. Some people might, but majority of people probably aren’t going to go on social media. And same for like a dentist, a lawyer, a lot of service based businesses.
How do I get that social traffic? A lot of people are probably gonna find you on Google or Yelp and then check you out on social media to make sure you’re a real company, you’re legitimate. You have reviews, you have status updates and things like that, but it just depends on what you’re doing. If you’re doing like sports and news, social media is going to be where you want to be because that’s where you keep people updated all the time.
So it just kind of depends on your audience and it’s tough to predict the future. I wish I knew what was going to be going on in the future, what platforms to jump on. But I’d say right now, if you can, YouTube, video, everything’s really shifted towards video and Google owns YouTube. So they’re going to push YouTube as much as they can.
And yeah, I mean, video [00:16:00] is just so important. People’s attention spans are short. They don’t want to read articles or blogs anymore. They’d rather just have it spoken to them or watch it online. So that’s, I would say something to be on the lookout for is those videos.

David Pasqualone: And what about, let’s talk about YouTube because Google is the number one search engine in the world.
YouTube’s number two. All right. So you have the Google owns the two largest search engines, or at least two of the largest. I don’t know. Is the Amazon bigger or is it still Google and yeah. And YouTube?

Brandon Leibowitz: No, it’s Google, then YouTube and Facebook switch off, which is shocking that Facebook gets that much traffic, but Facebook still is one of the most popular websites on the internet.

David Pasqualone: Yeah. So now when you’re on YouTube, again, the web, it should all funnel back to your central hub, typically your website. But for people who are like, okay, I always hear there’s a magic number of a YouTube. Talk about the significance of a thousand subscribers. What happens at that point? That makes it significant.

Brandon Leibowitz: [00:17:00] I’m not a hundred percent sure ’cause I hit a thousand a long time ago and

David Pasqualone: Oh, go. Okay. I don’t remember,

Brandon Leibowitz: but maybe you can monetize it. But monetization is so little, like for every thousand views you make a dollar. So getting monetization on YouTube doesn’t really make you money getting sponsorships.
Getting ad placements where you partner with an actual company and do a brand deal and drop the company name in there and have all that, that’s where you get paid off. But in terms of YouTube, the number one thing really is that like, if you’re trying to do it for a business, you want to get traffic to your website.
You want to use YouTube to get traffic to your website. So YouTube, social media is all just a funnel to get people to your website because you own the website and you get full control of that forever.

David Pasqualone: Yes. And then when people are seeing these videos, like how many times we turn YouTube on and a video automatically plays for five seconds or we’re watching it and it stops and it plays a video and it’s really annoying.
But YouTube is pocketing that money for sponsors and like you said, [00:18:00] they just throw you a small bone for every thousand, correct?

Brandon Leibowitz: Yeah, they don’t give you much. They barely pay out. I mean, it’s different for every industry. Like health maybe might get like $5 for a thousand views, which is a little bit better.
But still, if you do the math, you’re not making that much. When you get millions of views, which you’d think you’d make more, but you don’t make that much. It’s not bad, but you don’t make much. YouTube is really making all the money, which is really Google.

David Pasqualone: No. What do you think for SEO, what are the keys to making sure you’re optimized properly with a video on YouTube?

Brandon Leibowitz: I mean, just like the title of the video, really very important, but title that. Articles, blogs, podcasts, whatever content you put out there. Title is so very important to put keywords in there, get about like 60 characters. After that, most platforms will kind of cut it off and stop looking after that. But you want to try to squeeze in as many keywords as possible.
That makes sense while it still flows and entices people to want to click onto it. But that one is very important. [00:19:00]

David Pasqualone: And what do you think about the covers? Cause YouTube usually has these crazy covers. They’re not professional, but that’s what it seems like. Everybody and their mother’s doing. So talk about the cover art mentality of YouTube.

Brandon Leibowitz: Well, that’s to help with the click through rate. So once you are ranking and people find you, then you got to entice people to click on yours because there’s a bunch of options on that first page or whatever’s on that screen. So gotta make your cover art somehow stand out. People would use like a lot of colors and bright art or text over images and do certain things to help increase that click through rate because that is very important.
So you have a good catchy title and you have a cover photo that attracts people to want to click onto it and then you could have a description that has keywords in it and describes what that video is about and you could add tags to the video. And when you upload the video, you’d have the file name with keywords in it.
So you don’t just upload video dot whatever platform it’s on, you upload an actual keyword rich file name. [00:20:00] And that helps out a little bit as well. Nice.

David Pasqualone: So we talked a little bit about website SEO, talk a little about YouTube SEO. What are the other things, Brandon, you want to talk about today? Like, what are the things you’re like, this is an awesome practice or, Hey, this is something we do that you’re not going to have time for, but we can really help you with it.

Brandon Leibowitz: I would just make sure that once you get traffic to your website, you optimize your website for conversions and try to capture people’s information or visitors information, because. Half the traffic that comes to your website is probably going to leave immediately. So you have to somehow entice them to get their information or keep yourself top of mind.
And that’s where you can make sure that your website’s optimized to try to get email addresses or try to just have all the pertinent information above the fold. So whatever you see on a screen, it’s called above the fold. Once you start scrolling down, that’s called below the fold and 70 percent of people will never scroll down on the website.
So you have to have all your pertinent important information at the top. Such as a [00:21:00] call to action, value proposition, so letting people know what’s in it for me, what am I going to get from using your product or service, maybe some bullet points for a video, but also just thinking too, people are going to be on mobile majority of the time, so making sure all that’s easy to read, looks good, loads quickly, and it’s just easy to, easy to navigate through.

David Pasqualone: Beautiful, beautiful. So, what’s, um, Pixel? Facebook has these pixels. So many people are confused by it. I don’t know about you, you do this every day, but even me, going back into Facebook, the last couple of months, they’re, you know, Facebook, Meta, they got Commerce Manager, they changed the name in eight ways, and it seems like they have five things that would seemingly do the same function, but it’s this whole thing.
Disorganized universe. But one thing I always hear is, what the hell is a Facebook pixel? So talk about what a Facebook pixel is. And why it’s important for SEOing [00:22:00] and Facebook advertising.

Brandon Leibowitz: Well, Facebook pixels are just little tracking codes. You could track what’s going on on your website, but there’s lots of pixels or tracking codes.
I would say the more important one is Google analytics to track everything, because that’s where you could learn everything you want to know about your traffic to your website. How many people get on your website? How long they stay on your website, how all, how they found you, what pages get the most traffic.
Facebook Pixel is just going to help you track stuff for Facebook, but on your website, but it’s not going to tell you what Google Analytics will tell you. And both are free. If you’re running paid ads, you need to set up a Pixel so you can track everything on Facebook. But I’d also think like, you know, who’s your audience?
Where are they? If you’re doing like myself, a service based business. Facebook isn’t really where I want to be. I’d rather advertise on Google or YouTube, somewhere people search, because when they search, they have intent to actually want to use my product or service. Whereas on Facebook, you’re just interrupting people based off demographics and interests [00:23:00] and hope that they want to use your product or service, which they might want to in the past or the future.
They might want to, but it doesn’t necessarily mean now that they want to do it.

David Pasqualone: Awesome, man. And then you were talking about Google Analytics. Didn’t they even, is it called Search Console now? Do they still call it Analytics or

Brandon Leibowitz: did they change that name too? Nope. So there’s Google Analytics, which is to show you everything you want to know about just all your traffic.
And then there’s Google Search Console, which shows you everything you want to know about your SEO traffic rankings. If you have any issues, what keywords you rank for, both are free. So I would recommend that you install both of them and utilize both of those because it’s very informative and helpful to learn about your traffic.

David Pasqualone: Yes, 100%. So what else do you want to talk about today, Brandon? I mean, you probably take for granted and forget more than we know in the common world here, but what do you want to talk about that you think is important for our listeners? And, you know, then we’re [00:24:00] going to move on to how do you best help your customers?
Who’s your ideal customer? And if somebody’s listening, what do you think a great, a bad match and a great match would be?

Brandon Leibowitz: I mean, one of the more important things as well is just patience with all this with SEO. It takes time. It’s not immediate or any marketing. It takes time. Unless you run paid ads, then you could kind of see that results and quicker and immediately, but everything does take time.
So don’t get discouraged if you don’t get those immediate results that you’re looking for. Just keep working at it. And over time, you’re going to get better. Learn through Google Analytics, what’s going on, what’s working, what’s not working. And that’s going to just tell you how to proceed in the future, but just be patient and understand that everything does take time.

David Pasqualone: All right, buddy. So who’s your ideal client? People listening, like who would be a good match for you?

Brandon Leibowitz: Anyone with a viable product or service is the main thing. So gotta make sure that you have a website and a legitimate product or service and then could help out with it. But I have to analyze each website to kind [00:25:00] of just see where they are and where they want to be by looking at their website versus the competitors.
So I always do a website analysis for you to just try to figure out. Is it a good fit? Can we get you ranked up there? Or maybe SEO is not the best way. Maybe we try paid ads or try social or something else because it doesn’t work if nobody’s searching for your product or service.

David Pasqualone: Now paid ads, some people will see direct results where they do Google ads or whether they do Facebook ads.
Um, and sometimes they don’t. What causes the difference? Is it they’re setting it up wrong? Are they targeting wrong? Is it the wrong platform? What do you see is the biggest mistake that people make?

Brandon Leibowitz: That one is tough. There’s so many different reasons that it could go wrong, setting it up wrong, not putting the right tracking codes, not being on the right platform, using the wrong keywords, or sending people to a website that’s not optimized for mobile, and the majority of the traffic is going from mobile, so maybe shutting mobile off and focusing on desktop first, since that’s where more people [00:26:00] are inclined to buy.
People find you more on mobile, but Usually sales happen on desktop, so excluding desk mobile to try that out temporarily, but it’s just testing, testing and testing and testing. And the one thing that if you’re not testing, that’s a big issue why you’re not succeeding with paid ads is Don’t set it and forget it.
That’s how all the platforms get rich is when people set it and forget it. What you have to do is set it up and then optimize it and see what’s working. Push more money into that, pull money away from what’s not working and then optimize again and again and again, and never stop optimizing. Like if you see females 30 to 35 are clicking, but they’re not converting.
Cut them out. Maybe females 40 to 45 are clicking and converting, push more money to that, but you gotta optimize.

David Pasqualone: Awesome, brother. Now, if somebody wants to get a hold of you, Brandon, what’s the best way for them to reach you?

Brandon Leibowitz: So, for anyone that’s tuning in, I created a special gift for them. If they go to my website at seoptimizers.
com, that’s s e o o [00:27:00] p t i m i z e r s dot com forward slash gift, they can find that there along with my contact information and classes I’ve done over the years. I’ve done them all up there for free. And, Also, if they want to book some time on my calendar for free website analysis, happy to dive in and check it out from an SEO point of view and see what’s working, what’s not working, and how to get them to that level that they want to be at.

David Pasqualone: Awesome, Brandon. Well, thank you for being here with us today. And from any aspect of life, personal, business, is there anything we missed that you want to cover before we say goodbye?

Brandon Leibowitz: I think we covered the majority of it, and if people want to learn more, I’d say go watch my videos, or just go on YouTube and search my name, Brandon Lee Woods, and you’ll see all my videos that I’ve thrown up over the years.
I show step by step how to do a lot of this stuff, because it’s kind of tough to talk about all of it and show how to do it all, but in there, I’ve done a ton of videos, and that’s going to really help people See step by step how to do this and then hopefully take action and implement it on their own websites.[00:28:00]

David Pasqualone: so much. I just brought up another question. When people put up a video, let’s say on YouTube, what’s quote unquote a good response? Because I mean, you can have one person that replies and it’s a customer, so it makes it all worth it. But when it’s just general traffic, is 100 views good? Is 10, 000 views good?
I mean, what’s, what’s something that you should be like, yeah, I must be doing something, right. I’m getting this many views.

Brandon Leibowitz: I’m not sure. It might be like, I don’t know what the exact number is. Maybe like 5 percent of your subscribers should watch the video for 10%. So the more, the better, but yeah, it’s all relative to how many subscribers you have, because the more subscribers, the more reach you’re going to get when you do put that video out, that’s going to be able to watch it.
But if you don’t have any subscribers, then it’s going to be tough. And that’s where you got to just spread the spread, the word, word of mouth, share it on social, share it on your website. Just try to get people to watch it any way possible. Put more keywords in it, do collaborations with other people. But yeah, I’d say it’s [00:29:00] just kind of relative to how many subscribers you have.
And that’s going to, the more you have, the more you’re going to get more views. But ultimately it comes down to conversions. Like you were saying, if you get one sale off of it, And that covers all the fees and everything else. And then that’s good enough. And then if you get that second one, it’s just icing on the cake.

David Pasqualone: Yeah, I had a customer one time and they had very large sales and we got two of them in three months and then one of the partners actually passed away. And the other partner was like, I’m not getting sales every week. I’m like, yeah, but the sales you got paid for three years of what I do for you. I’m like this, it doesn’t matter if you work with me or on your own or with somebody else, you should not stop doing this, but he couldn’t wrap his brain around it.
Like the fact that he got two sales in three months was like, Oh, this is nothing. And I’m like, okay, but it just paid you a ton of money. And I’m like, keep doing that and get six or seven a year, man, that’s just gold. But some people don’t get [00:30:00] that concept. So what would you say to them to try to help break them out of their dark box?

Brandon Leibowitz: That is tough. Sometimes you can’t get people out of that box, but you just got to put the numbers and show it to them and then hope that they are able to understand what you’re talking about, but. Sometimes you got to just simplify things and sometimes just show them just the numbers. Instead of showing them all the data, less is better.
Sometimes too much data could be overwhelming.

David Pasqualone: Yeah. And these are good people and they’re very smart, but, um, some people in some sectors, I’m sure are harder to work with than others and cause they are so good at what they do. And they’re very intelligent. But they just don’t get marketing. So if you’re listening to this video, just outsource your marketing.
Be good at what you do. Outsource it. Work with a guy like Brandon, and if he’s going to bring you results, you’re going to see results. If he doesn’t bring your results, if anybody doesn’t bring your results, get rid of them. But what’s a fair shake, Brandon, would you say? If you’re working with somebody three months, six months, To see results and return [00:31:00] on investment from most average.
There

Brandon Leibowitz: is, depending on how competitive those keywords are, the more competitive, the more time it’s going to take, but it does take about six months for SEO to kick in, but sometimes it’d be faster. Sometimes it could take longer. If you’re an older website, that’s already done some SEO and been established.
There’ll be a lot quicker versus a brand new website. It’s going to take a lot longer to build that trust up with Google.

David Pasqualone: And actually, that’s a good point. Would you say, when you say old website versus new, Are you talking about owning the domain? Like say you had an old website and you just built a new website last year.
Does that restart the Google juice or are you just talking about, it’s a brand new domain and the website on it?

Brandon Leibowitz: No, the domain name.

David Pasqualone: Yeah.

Brandon Leibowitz: The domain. Yeah.

David Pasqualone: Okay. Awesome. So if you’re just built a new website, you didn’t hurt yourself. I just want to make sure. Just don’t change

Brandon Leibowitz: the URL. That’s the biggest thing.
Don’t change that domain name.

David Pasqualone: Awesome. Brandon, give us your, uh, website one more time, and then the free offer, and then we’ll call it a day, my friend. [00:32:00]

Brandon Leibowitz: Yeah, so they could go to seoptimizers. com forward slash gift, and find my contact information and a bunch of classes. And also, they could book some time on my calendar to learn more about, uh, Or to have a free website analysis so they can figure out how to get to the top of Google.

David Pasqualone: Beautiful. Ladies and gentlemen, you heard it. You’ve learned. Go visit Brandon’s website and take him up on the free offers. It’s not going to hurt. It can only help. So, Brandon, my friend, thank you for being here today. It’s been great to hang out together.

Brandon Leibowitz: Thanks for having me on
today.

David Pasqualone: All right. Ciao.