How to Advertise Your New Video Game

There is nothing quite as exciting as creating something you’re ready to give to the world. There are some huge names in the video game industry and if you don’t have the confidence to believe you could be as big as they are, then you need to start small! As a developer, you can pour your heart and soul into bringing your video game idea to life, but that doesn’t mean that you’re going to get exactly where you need to be. Instead of getting lost in the shuffle of all the other games developers out there, you need to do what you can to stand out and creating a video game is a good start. But how do you advertise it? Well, from the humble beginnings of design and tabletop video production options to film a game trailer, you can get your video game out there to those who need to sit up and take notice. Throwing together a promo for a video game isn’t the easiest or the most straightforward thing to do, but that doesn’t mean that it cannot be done. Let’s take a look at how you can Advertise Your New Video Game below!

• Put it out there on social media. Social media is a powerful marketing tool and you’d know that if you spent any time on it. From short form content on TikTok to influencer marketing, social media is a great place to begin if you want to advertise your new video game. TikTok has seen an explosion of gamers recently uploading their ail clips, Twitch streams and even their opinion pieces on new games. You can be a big part of that awakening by putting your own game out there for all to see. Teaser trailers, soundbites and even reviews from those who have played can all have a part.
• Get online. A blog or a website for your game – even a ‘coming soon’ style page – can really drum up some chat. You need people talking about what you’re offering and engaging blogs with infographics, embedded videos and other visual pieces can make a difference to the experience you can offer people. Websites add a certain legitimacy to what you can offer, and you can bet that people will pay more attention to you as a result, excited to see what you’re about to come up with.
• Crowdfund it! You want your video game out there and that means that you need to monetise it where you can. Plenty of indie studios will crowdfund to get a game out there and it’s not just for monetisation purposes, but to have one more platform showcasing what they’re doing. You can do the exact same thing and that can make a huge difference to the way in which people relate to and engage with your new game. A great way to spread some word of mouth is with a credible backer.

These tips can go a long way to getting your video game out there into the masses – give them a try and let us know how you go!

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