““Dave, this is incredible! Bo and I are seriously thrilled (with the Sales & Marketing Video Guide). Thank you!” — Christian Helms

“I love this guy and podcast! David changed my life forever with some of the questions asked and the perspectives given and gained.” 🙂 – Jerremy Newsome

“A 5-star value, service, and organization for sure! The fresh perspective and ideas Ascend brought to the table were so powerful and easy to apply, yet they never crossed our minds, or the minds of other agencies we’ve worked with (and paid) for years.” — Barry Lintner

Could Microbrewing Be For You?

Hobby, Part-time Gig, or Full-time Career

If you have spent any amount of time in a pub or bar, whether just before the pandemic or since things have started to open up again, you’ll be more than aware of the popularity of craft beer. It’s opened up a new world to many drinkers, offering a taste experience that is hard to find with the often bland mass-produced beers that were for so long the only thing on offer in any standard bar. What’s more, it has introduced to the scene a range of new names – with the big brands now facing a challenge from leaner, more specialized brewers.

This has opened up the opportunity for a brewing business to people who don’t have the ready capital to build out a whole factory and source the ingredients that the big names can. If you’re someone who wants to make a break into a growing industry that is gaining publicity by the week and shows no sign of stopping, then there are some things you could do with learning about the microbrewing industry which gives us these increasingly popular craft beers.


Understand the market

In most industries, your ambition will be to be as good as the best in the business, to match and then surpass the names that are selling more and opening more bars than anyone else on the scene. In microbrewing, though, the point is not to replicate what the big boys are doing – it’s to find a niche that will appeal to aficionados of craft brewing. That means coming up with a creation that is a little different. Popular craft brews include fruity IPAs and strong-tasting porters, each with their own taste twists.


Understand the process

Craft brewing is no doubt seen by some as being similar in concept to the idea of home brewing – where one brewer in their garage can create a brew that they then serve to friends. If it’s popular enough, they might scale up. Microbrewing is something a little different. You won’t need to buy or hire a warehouse and huge vats, but there will need to be appropriate equipment for mashing, sparging and all the other stages of making a good beer, and a commercial switchboard installation to make sure that you’re only running the equipment you need to be running.


Understand distribution and branding

Where craft brewing tends to differ from standard brewing is that microbreweries rarely have the infrastructure to spread their product nationwide initially, at least in the same way as the big names. Your first obstacle is to get your product into stores and supermarkets locally, which will be easier if you have a strong brand. Good craft beer has a sense of place, so associate each new brew with somewhere meaningful. Think in terms of personality, too – do you feel that your latest brew will suit a brightly-colored can, a stubby bottle or something else? And consider vending via mail order initially – a lot of craft beer fans will order their favorite brews online.


Please Note: This is an affiliate article. We post affiliate articles with the intent of helping people grow. They are not written, researched, or endorsed by our team. Upon review and our initial vetting process they seem solid at first glance so we post them. It is up to you though to personally verify the facts, links, organizations sited, validity of the information, and any and all claims made in the article. Thank you for understanding and please contact us with any questions that you may have.


%d bloggers like this: