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5 Simple Steps to Protecting Your Company

Business leaders live a fast-paced lifestyle, there are so many responsibilities and challenges on a daily basis. To protect your company, and grow your venture, here are 5 Simple Steps to Protecting Your Company you can take.


1 . Insurance coverage

To protect your company it’s important that you get the right insurance coverage, depending on which type of business you run, there are many different types of insurance you main need:


General Liability Insurance

All businesses should have general liability insurance. The insurance covers you should an individual attempt to sue your company. If an individual has been injured, and believes your business to be responsible, that person may attempt to make a claim. 


Worker’s Compensation Insurance

This type of insurance covers medical treatment or disability expenses, if a worker becomes injured. It’s important to have this type of insurance, to support the health of your staff.


2 . Manage your online reputation

Modern businesses must take steps to manage their online reputation. There are many ways that you can do this including:

  • Work with a professional reputation management company.
  • Use social listening software tools.
  • Focus on improving your PR efforts.
  • Collect positive testimonials and reviews.
  • Create a winning CSR strategy to boost your reputation.


3. Budgeting & forecasting

To protect your company, you’ll need to prioritize your financial health. Use budgeting software to help you monitor your expenses, and plan for the future. Budgeting and forecasting software includes a range of different features, to help you keep on top of your business expenses. A few of the leading options are Prophix, Planful or Jirav. With the help of a budget you can see where you are spending the most money, and figure out how you can cut costs.


4. Watch your competitors

To stand out in a crowded market, it’s important to keep a close eye on your competitors. You’ll need to look at their products, content, and marketing strategies. You’ll need to define their USPs, and think about how you can stand out. Here are some useful competitor research questions, according to ProQuo:

Who are my competitors’ target audiences?

What are my competitors’ propositions?

Where are each of my competitors sold and how will I compete there?


5. Work with the right people

Remember, your company reputation also depends on your employees, your partners and stakeholders. Your audience will judge you by the people you work with, and how they are perceived. You’ll need a great PR company, to support your marketing, or to manage a PR scandal. Any illegal activities associated with your business will damage your brand. If you suspect that a business partner has engaged in scandalous behavior, you might need to hire a hacker.


Conclusion of 5 Simple Steps to Protecting Your Company

Protecting your company isn’t easy, there are so many different aspects to consider. It can be helpful to create a risk management plan. Using the plan you can define the risks your business could face, and develop response tactics to each scenario. When you protect your company it’s far easier to expand your business.

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