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How to Break Into the Competitive Beauty Product Market

The global beauty industry has enjoyed increased growth in recent years. It is estimated that the global personal care and beauty market is worth around 500 million US dollars as of 2019. There is a significant demand for beauty products globally, but how does a new company break into this lucrative but highly competitive industry? Here, we will explore some ways to help you propel your new beauty business to success:

Image Pexels CC0 License

Image Pexels CC0 License

Understand Your Market

Identifying your target market is essential for success. You need to be able to understand their needs and to solve their skincare concerns. Think about the sort of person that would use your products, how old are they, where do they shop? Knowing the answers to these questions will help inform many of your business decisions and dictate your branding and marketing activities.


Strengthen Your Brand

In an industry packed with similar products, you must find a way to differentiate your offerings from your competitors. Differentiating your business may seem almost impossible with many beauty brands using the same or similar product formulations. To overcome this and ensure that your products don’t get lost, it is essential to develop a strong brand.

A strong brand is the best way to highlight your company’s differences and USPs. Your branding gives your products a personality and inflates their value beyond merely the benefits of the products themselves. People buy into the concept of brands, so pitching yours perfectly to your audience is a crucial tool for success.


Make Your Products Stand Out From the Crowd

Once you have developed your branding ideas, it is time to bring them to life. The visual element of your branding is a vital part of attracting interest in it and communicates who your brand is and what it represents. 

The packaging of your products plays a significant part in your branding. The importance of packaging should never be underestimated, especially when entering a crowded market, such as the beauty industry. Research shows that 72 percent of consumers in the US are influenced by packaging design when making a purchase decision. If you want your products to stand out from the crowd and capture the interest of shoppers in-store, then you need packaging experts such as https://plaspack.com/industry/health-beauty/ to help you find the perfect packaging for your products.


The Importance of Reviews

In recent years, there has been a significant shift in the beauty industry, and although the big players still dominate the market, smaller cult beauty brands are increasingly popular. The success of cult beauty brands is down to positive reviews from people like influencers and beauty editors, which then builds up the hype and encourages others to try the product. As more people try the product, awareness of the brand continues to grow. This approach does not require expensive marketing campaigns and instead focuses on letting the product’s quality speak for itself. Why not give it a try as part of your plan to break into the beauty market?


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