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How do I create a phone app? 3 Tips for Getting Your New App Off the Ground

The advent of smartphone technology has changed the world of computing and software development forever. Before the iPhone, you had to develop software for a desktop PC for either Windows, Linux, or an in-house system. But mobile devices now allow the creation of genuinely useful apps in the palm of your hand.

The last few years are littered with success stories of apps from startups now worth millions and billions in some cases. For example, Spotify, Tinder, and Pokémon GO generate billions in revenue from hundreds of millions of customers. But, as easy as developing an app can be for an experienced programmer, getting it off the ground is a different kettle of fish altogether. 


Adopt a Suitable Development Process

As a programmer, you will be aware of software development life cycle models. Such popular models include the classic waterfall, spiral and agile. Each type of model works for specific scenarios and intended goals, and each class usually consists of 5 principal processes:

  • Requirements Analysis
  • Design
  • Implementation
  • Testing 
  • Maintenance

The exciting thing about each SDLC is that it can be adapted to suit a specific need. While SDLCs are generally sequential, a contemporary approach includes the iterative development process, an adaptation of the traditional model that allows ongoing development with consistent improvements to each aspect of a program. 

Given the rapid development of apps, this process is well suited to modern implementation. First, however, you must choose a model that works well for both your app and your personal development process.


Generate Interest Among an Identified Demographic

An app is essentially a product, and like any product, it must be marketed, or no one will know it is there. Therefore, digital marketing is a natural medium for generating interest in an app. Social media campaigns, a landing page, and touting top tech blogs are the bare minimum you should consider for generating interest in your app.

Additionally, developing a website for the app will help consumers, and potential investors understand what it is about. A website can be used for general advertising of the app. Still, it’s also helpful in outlining a road map, giving updates on development, and providing precise details about your vision and end goal.


Consider Investment for Sustainability

Given that 80% of apps are abandoned after the first use, you need some insight and professional input. Developing your app is all well and good, but where do you go from there? Unfortunately, web development and hosting isn’t free, nor is getting your app listed on a popular app store such as Google Play. In addition, validation, legal and financial checks and tax information might also be required. 

These things aren’t simply learned overnight, and you will require partners’ expertise to survive in business. Investment is a crucial aspect of doing business, and even if you are opposed to the idea, you might require it to stay alive or compete. Before approaching investors, though, make sure your product is viable and that it works. You should also develop a good pitch that explains exact figures concerning investment, such as ROI. If an investor believes in your app, where you go from there is anyone’s guess.


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