How To Improve Brand Visibility In Three Steps

As a business owner, one of the biggest roadblocks to rapid business growth that you will encounter is the inability to make your brand stand out from the crowd. After all, when you’re unable to differentiate yourself, your products, or your services from your competitors – you aren’t giving customers a reason to choose you over a more established brand. Here’s a great article on How To Improve Brand Visibility In Three Steps. Enjoy!

While the obvious solution to this problem is to ensure you’re bringing something unique to the table, to begin with (i.e., develop your USP), there are various other strategies that you can use to improve brand visibility as a whole. For example, you can: 

• Learn the basics of SEO. 
• Try your hand at Auction-Time Bidding.
• Up your social media game. 

Learn the basics of SEO. 

Learning the basics of SEO is one of the most effective methods you can use to boost your brand’s platform, due to the simple fact that it will ensure your business appears more frequently in online searches. The more SEO-optimized your web content is, the higher you will rank on search engines – which is particularly crucial when you consider that multiple studies have found “the top three search results get between 50-60% of clicks.”  Simply put, higher rankings result in better engagement, improved brand visibility and perhaps most importantly, increased sales. 

Try Auction-Time Bidding. 

Auction-Time Bidding enables you to ensure your Google Ads work in your favor, by gathering data like user info, time of day, and trending phrases or words to ensure that your advertisements are presented at the best possible time to your target audience. This will increase your brand’s visibility, while also bringing in excellent ROI as it ensures your advertisements are sent to customers just when they’re thinking of buying something – as opposed to sending them out blindly. As such, it is a methodology that is definitely worth investing in. 

Up your social media game. 

Right now, the average person spends 147 minutes a day on social media. This makes clear the importance of having a strong social media policy in place -as it can literally put your brand on the map and introduce your company to an international audience. However, it’s important that you know how to use social media to your advantage, as a poorly-ran account can actually turn customers away as opposed to pulling them in. While there are various ways to make social media work for you, it’s best to start with the platforms where the general user most closely aligns with your target audience. For example, if you’re targeting a younger/teen audience, TikTok is currently the platform of choice – with millions of monthly users. However, if you’re running a B2B business, it is best to use LinkedIn as your social media of choice. Either way, you should also ensure that you put together a consistent posting schedule – featuring content that is both eye-catching and meaningful. This will ensure that your followers stick around instead of losing interest and following a competing brand instead of your one. 

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