It’s never been easier to get an online store underway. Indeed, you can be up and running within a few days if you put your mind to it. However, the ease with which a person can start an eCommerce business does create a problem. Because it’s easy, there are many, many online stores, and that means that finding success is often more difficult than you’d like it to be. In order to find success, businesses have to find a way to stand out from the crowd. In this blog, we’ll look at ways to do just that: How to make your online store stand out. Take all of our tips on board, and it won’t be long before the internet public begins to notice your business!
Get a Unique Look
Your visitors should get a sense of who you are and what you’re about from the first moment they land on your page. If your website looks like every other website out there, then that won’t be possible. Your business could be any other! One way to get around this is to get a custom-designed website from a professional. Your business is unique, and your website should be too.
Tell Your Story
You’ll have been on a journey that eventually led you to this point. So why not share it with the world? As a small business, your story means everything. In fact, this is one of the key advantages that you have over large corporations, which don’t typically have a cute and relatable story they can share with the public. You don’t need to go overboard; just look at ways in which you can share your life experience and narrative. This could be an in-depth ‘About Us’ page, for example.
Add Your Branding Wherever Possible
Your branding is key to your success. It’s what will let your customers know who you are. It should be engaging, colorful, and well-thought-out — and it should also be in as many places as possible! Some companies limit their branding to their website, but there are plenty of other places where it can — and should be — featured. For example, does your packaging feature your branding, or use it just a regular brown box? If you run a clothing business, do your items have custom woven labels or generic ones? All of these things and more are good opportunities to add another touch of your company to the customer experience, which will help you to stay in your customer’s minds.
Engaging Social Media Marketing
Everyone knows that social media is a little bit saturated with company profiles. And that makes it highly difficult to entice customers to follow you. As much as we’d like to think otherwise, the majority of the public is not as interested in following a brand’s Twitter/Instagram/Facebook page as we’d like them to be. If you’re only publishing generic updates about your business, then you probably won’t have high levels of engagement. The solution? Make things more interesting. Infuse your social media channels with engaging, quirky content that adds real value to your customers’ lives, and you’ll begin to notice an uptick in engagement.
Add Your Social Proof
You don’t have to do all the work involved with getting attention from the public yourself. Your existing customers can do some of the work, too. People will pay attention if they see that other people have had a good experience with your business. You can get ahead by including your social proof on your website. Received a great review or testimonial? Then make sure it has pride of place on your homepage.
Above and Beyond
We might want the journey towards eCommerce success to be easy. But in an age when there is so much competition, that’s just not possible. To capture the public’s hearts and minds, you need to go above and beyond. This can take many forms. For example, it could involve creating a bombastic marketing campaign. It could involve having a lively sales event or hosting a real-world event. To get results, you usually have to do something that no one else is doing. This can be fun and invigorating for your business, too, so get your thinking cap on and see what you can do.
As we said at the beginning of the article: competition is pretty fierce these days. But if there’s one thing we know, it’s that eCommerce success is very much possible. Take the tips above, and you’ll begin to get attention — and from there, you never know what could happen.
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