Invest In Yourself, and Others!
WELCOME to Week 7
Podcasting Made Easy: How to Launch a Successful Podcast in 8 Weeks – or Less!
Inexpensive Podcast Marketing in a Noisy World
Session Includes:
- Course Welcome & Overview
- Brief Recap of Last Week
- Reaching More Listeners
- Free & Low Cost Marketing Ideas
- This Week’s Assignment: Submit Your Podcast to Apple and All Major Directories
- Next Week’s Lesson: Going Live! The Importance of Consistency, Sponsors, and Good Communication
Watch the Videocast Replay💻
Listen to Audio Replay🎧
This Week’s Outline & Instructional Videos📝
STANDING OUT IN A CROWDED WORLD
Reach More Listeners by Leveraging:
-
- Relationships
- Be your guests number 1 fan and help them look great on your show!
- Social Media (Posts, Sound Bites, Video Clips, Transcript clips/quotes, Images, etc.)
- Your Platforms & Pages (Friends, family, strangers)
- Special Interest Groups
- Hot Public Discussions
- Start a Community and Engage with Your Audience through the show
- Websites
- Yours
- Promote the Podcast (…and cross promote!)
- Properly Label and Optimize Your Posts
- Others
- Yours
- Blogs
- Yours
- Others
- Cross promotion
- Guests
- YouTube
- Start a Channel to post
- Podcast Clips
- Full length podcasts
- Start a Channel to post
- Podcast Guesting
- One consistent CTA (call to action)
- Email List
- Building
- Using
- Paid Advertising
- Relationships
Free & Low Cost Marketing Ideas
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- Guest Gifts (t-shirts and mugs)
- Get pics of them with your swag
- Show Segments people can Engage with and Look forward to
- Giveaway Items (guest books, special offers, tshirts, hats, stickers)
- Review Rewards (stickers)
- Release dates that are strategic based on the episode content
- Guest Articles on your site linked to episode
- Shameless Promotion: Wear/Use Your Podcast Swag! 🥳
- Email to guests with marketing suggestions
- Guest Gifts (t-shirts and mugs)
-
Number #1 way to Grow your podcast… (drumroll)… ASK YOUR AUDIENCE! 🥰
- Feedback
- Share
- Subscribe
- Rate
- Review
BONUS TIP: Be Patient! Podcasting takes time. Time to learn, develop your skills, and build an audience. Slow & steady my friend; slow & steady wins the race. You got this! 💪
- This Week’s Assignment: Submit Your Podcast to Apple and All Major Directories
- Ideal situation is to have your first 3 episodes and a short trailer at launch. This is not necessary, but ideal for marketing and hooking listeners to your podcast. Even if all you have is one episode right now, now worries. Go ahead and start submitting what you currently have to the directories. Remember, Perfection is the enemy of progress! 😉
- Trailer tips:
- 60-120 seconds
- Introduce yourself (name and who you are in a nutshell)
- What the show is, and about
- Why someone should listen
- How & Where to find your podcast
- When episodes release
- Have your show description ready for the various directories, social media outlets, and 30-second elevator pitches you will make to listeners, guests, and sponsors.
- Start thinking about your launch date. Exciting! 🤩
- Typically within 2 weeks of when you submit your podcast to directories and not before Apple approves it
- Launches are also best when you release your first episode on the same day of the week you plan to launch future episodes (i.e. Monday at 2am for a weekly show)
- Submit your new podcast to as many directories as you can now.
- Please note, while some directories accept your podcast overnight, some (like Apple) typically take 1-3 weeks for approval. Here are just some of the directories you should be submitting your new podcast to:
- Apple
- Spotify
- Stitcher
- TuneIn
- Podchaser
- Overcast
- and more!
- Please note, while some directories accept your podcast overnight, some (like Apple) typically take 1-3 weeks for approval. Here are just some of the directories you should be submitting your new podcast to:
- Next Week’s Lesson: Going Live! The Importance of Consistency, Sponsors, and Good Communication