Six Ways To Prove To People That Your Product Actually Works
Customers can be a skeptical bunch. If you’re new to the market, they will often automatically think that you’re either a charlatan, or that your claims don’t match the reality. If you’re an entrepreneur out to prove that your product actually works, this can be highly frustrating. You know from your internal experience that you have something that packs punch. But, for whatever reason, your customers don’t believe you. Fortunately, we’ve got you covered. In this post, we take a look at some of the persuasive techniques you can use to convince customers that you really can deliver on the promises you lay out.
1. Get Trusted Partners To Write Testimonials
Putting a testimonial from a random customer named “Susie” on your website’s carousel probably won’t convince anyone that they should use you. But if you can get a big name that people recognize to support you, then you can piggyback on their success. Customers will immediately see a brand they trust extolling the virtues of your products and will be more convinced that they work.
2. Get More Press Coverage
Another tactic is simply to increase brand exposure. If you can get your name in front of people more often, they are much more likely to develop a familiarity with it, increasing the likelihood of making a sale. Remember, once people know a product well, they are much more likely to trust it, even if it isn’t particularly good.
Journalists are also independent. So when they write something about your business, prospective customers see it as authentic. In some cases, even negative press coverage can be helpful.
3. Conduct Scientific Trials
Depending on your industry, you may want to conduct scientific studies to prove the value of your product. Today, decentralized clinical trials are becoming more popular because they speed up the research process and source willing participants more quickly.
4. Visually Represent Your Results
Once you get the results of your studies, avoid communicating them to your audience in scientific notation. The majority of customers don’t understand confidence intervals, error bars and statistical significance. Instead, produce some handy charts or graphics that get the main message across, all while confirming that science backs up your results.
5. Gather Social Shares
Another tactic is to get your happy customers to become online ambassadors for your brand. If you can convince them that you offer a great service, they will be much more likely to provide you with high praise online and share details with their friends. The more sharing that happens, the more trust you build in the community, and the more likely people are to use your products.
6. Use Case Studies
Case studies, also known as success stories, are a fabulous way of improving your ability to sell complex products in a B2B setting. Many firms find it difficult to understand whether your offering can help them unless you provide them with worked examples of what you did for similar companies in their niche. Once they have a practical understanding of the value that you offer, they are much more likely to part with their cash.
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