Important Reasons Why Your Business Needs a Blog

Blogs have been tainted with a stereotype, of those sharing their thoughts in the style of a diary. While this is one-way blogging is used, it can also be a powerful marketing tool for your business that, if you are not already utilizing, you should start today. A blog doesn’t cost much to get started, it just takes knowledge, time and consistency. You will be able to boost your business in more ways than one, and blogging for your business will be a decision you will not regret.

Here are some of the most important reasons why your business needs a blog. 

#1 Improves your search engine optimisation (SEO)

Blogging should be part of your SEO strategy. By writing blogs, you are creating new pages regularly, which provides your website with more reasons for search engines to crawl it as well as more internal links which helps your internal structure. It will also provide your website with rich content, filled with relevant keywords and phrases that will help search engines determine the relevance of your website, as well as provide you with more ranking opportunities. The keywords used in blogs tend to be more specific long-tail keywords and capture users earlier on in the buyer’s cycle. When you write valuable content, you are also increasing its chances of being shared on social media platforms or being referenced by other websites as a credible source of information. This will provide your website with valuable backlinks. 

#2 Gives you a credible voice in the industry 

Blogs are a great opportunity for your business to use your voice and speak out on hot topics, solve problems and lead the way in the industry by sharing your opinions and valuable top tips. This will give you an edge over your competitors, and show your customers that you are leading the way in your field. You want readers to find what you are sharing unique, resourceful and filled with helpful information. You want people in the industry, and customers to be inspired by what you have to share because it will keep them coming back for more. They will see you as credible, and it will help your reputation soar. You must include reliable information, data and statistics to back up your information, source different experts to collaborate and share their perspectives, make sure you know what you are talking about and don’t speak on a subject you are not an expert on, use images and infographics to illustrate your point, and don’t hold back. You want to be bold and be remembered. 

#3 Increases customer loyalty 

Blogs are an excellent way to provide value and information to your customers, in a free and accessible way. Content writing allows you to meet your customers where they are at. With a good strategy in place, you will be able to see what problems your customers are having, at all the different stages of their buyer journey, and be present with your help and advice. 

Tips to get started with blogging for your business 

If you are looking to get started with a blog for your business, here are some essentials you will need to get started. 

#1 Make sure your website has the capability for a blog

It is standard that most websites can host a blog. If it doesn’t, you may need to speak with your website developer to add it on for you. 

#2 Create a strategy

Your blog won’t be very effective, or powerful if you are writing random articles and publishing them at different times. You should invest time in creating a well thought out strategy, that provides you with the right keywords to use, topics that are relevant and useful, and regular publishing date. This will keep your content consistent so your customers know what to expect, and help you to build trust.

#3 Optimize your blog

Your content needs to be well optimized if you want it to be visible in the search results and found by the right audience. This includes incorporating the right keywords, meta title and description, alt tags, internal and external links, and more. 

#4 Share

Don’t forget to share your articles and shout about them. Publish them on social media regularly, and add them to your email campaigns. Make sure you always include call-to-actions when sharing the articles, to give consumers more reason to click through to your website. You should also include call-to-actions in your blogs, to help convert readers into customers. 

Blogging for your business is a powerful marketing tool that businesses should be utilizing if they want to grow.

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