Can You Market A Business Effectively On A Tiny Marketing Budget?

Every business needs to invest in marketing to attract customers. However, you don’t have to spend thousands on marketing to make an impact. Marketing a business effectively on a tiny budget is possible. It all comes down knowing which areas of marketing to save on and which to splurge on. This post offers a few tips on how to market effectively on a tiny marketing budget.

Build your own website

When building a website for your company, you have the choice of paying a professional website designer or building your own. Paying a professional can cost $2,500, $15,000, or more depending on the level of complexity you’re looking for. A DIY website is typically a lot cheaper – you can pay as little as $75 upfront to build a WordPress website, but it will cost you time. You don’t need any programming knowledge to build a WordPress website, but you will need to set aside enough time to learn the program and build your website. Such websites can still look very professional and are perfectly suitable for most small businesses.  However, for most businesses, the best move is to hire a qualified website designer and let them build your new website. For more information, call Ascend today!

Set aside some money for SEO

Having good search engine rankings can help many companies to generate more website traffic – and often more customers. To improve your rankings, you need to invest in SEO. This is typically not something you can do yourself on the cheap as it takes a lot of time and expertise. In other words, most of your marketing budget should go towards this. When it comes to WordPress sites, you can look into companies that offer WordPress SEO for the most effective results. 

Be strategic with ad campaigns

Paid adverts are a great way to build brand awareness and even generate impulse purchases. This includes paid social media adverts, search adverts or even physical adverts like billboards. It’s easy to overspend on adverts by not taking time to carefully target them. Before paying for a social media advertising campaign or billboard, think carefully about what you’re promoting, who your audience is and when to run your advert. By doing a lot of research and planning beforehand, you can make sure that ad campaigns are effective and not just a case of trial and error. 

Build online reviews

A great free way to promote your business is to generate positive online reviews. Many people nowadays will look up reviews of a business before using them. By making sure that you have lots of positive reviews, you can win over the trust of more customers. You can secure positive reviews by politely asking every happy customer to leave a review – this could be via an email or in person.

Network with the right people

Networking is an effective way to market your business for free. It simply involves talking to people who may be interested in your business or who may have a certain level of influence. To market your business effectively, you need to network with the right types of people. Connect with other business owners who are not direct competitors – you may be able to cross-promote each other’s products/services or even benefit from each other’s services if you both run B2B companies. You can meet such people by connecting with people on LinkedIn, joining local business groups and attending events/seminars for business owners. 

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