Why You Need to Invest in Video Advertising and Content Creation

Marketing is constantly shifting, as the consumer attention span and interest change, so will the aspects of marketing. Many marketers face the conundrum of whether or not they should embark on the journey of trying out video advertising. With an agency managing your corporate video services, you should be able to create customised content that matches what you do and how you do it, capturing the attention of the right audience. Your investment in your content shows that you are happy to branch out and meet your potential customer expectations – so why wouldn’t you want to invest?

Video advertising is almost becoming expected as many social media platforms are primarily aimed towards video content creation. While beautiful imagery was once a way to capture your audience’s attention, now that audience is far more interested in videos. If your marketing strategy doesn’t include video advertising and video-based content creation, then you can expect to fall behind and be left in the dust.

If you’re interested in getting started on video advertising, be sure to check out the infographic below. It tells you about the strong significance that video advertising and content creation have on users now. Videos are a powerful marketing tool that has been proven to make conversions for businesses, and this can be the marketing tool that you need for your business.  91% of marketers are satisfied with their return on investment for their video marketing efforts on social media alone. It’s easy to see why platforms such as TikTok and YouTube are very popular. Even Instagram has stated that they were going to put more emphasis on promoting videos within their algorithm.

Your customers and ideal clients are watching more videos, with 78% of people watching at least one video a week at the very least.  These statistics just prove that your target audience is watching videos. It’s important to benefit from this by looking into video advertising and getting started on it.

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