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Underused Digital Marketing Techniques You NEED to Adopt

Digital marketing is essential for today’s businesses but using the right tools and methodologies is critical to success. If you want to reduce your marketing spend while optimizing results, it’s vital to use the right range of online marketing techniques. With so many different options out there, however, it can be difficult to determine what type of digital marketing is right for your business. 

To make things easier, take a look at these four underused digital marketing techniques and find out why you need to be using them:


Reputation Management

Word of mouth is still an extremely powerful tool, but the way people share their opinions has changed since the advent of technology. Now, consumers share their experiences via online reviews and ratings, rather than face-to-face with friends and family. What’s more – potential new customers base purchase decisions on these rankings, regardless of whether they’re authentic or not.

To ensure your company isn’t being negatively affected by rogue reviews or unfair opinions, implement reputation management marketing techniques. With help from specialist firms, like Reputation Defender, you can enhance your online reputation to increase brand loyalty.


Video Marketing

As internet speeds have increased and the relative cost of data has dropped, video has fast become the most popular form of online content. Despite this, many businesses continue to prioritize text and images when marketing their products and services online. However, numerous studies have shown that users actively seek out video content online and prefer to access information in this way. 

By integrating videos into your existing marketing strategy, you can add exciting new content to your campaigns and cater to user demands. As a result, you’ll have the opportunity to increase engagement and boost sales. 


Social Media Marketing

Most brands are aware that they need social media profiles in order to compete in a crowded marketplace, but are you making the most of the opportunity to engage with your target audience in real-time? Sporadic updates and ad hoc posts aren’t going to cut it in a digital era, which is why you need to have solid social media marketing in place. 

As well as keeping your followers updated with company and industry news, you can use social media platforms to deliver customer service, inspire engagement, and reward loyal customers. With the introduction of shoppable posts, you can even begin selling directly to customers on social media sites.



Chatbots are becoming more common, but many businesses have yet to realize their potential. As users expect higher levels of personalization, AI-powered chatbots can be a savvy way for businesses to market their products and services while keeping costs low and meeting their audiences’ expectations. Integrating a chatbot on your site or app should, therefore, be a top priority. 


Refining Your Digital Marketing Strategy

If you want to get the best results, it’s essential to continually refine and optimize your marketing activities. By doing so, you can use data-driven insights to enhance the efficacy and create a strategy that continues to deliver increasing returns.


Hope you enjoyed reading, “Underused Digital Marketing Techniques You NEED to Adopt.” If you have any questions or would like to take your organization to the next level in digital marketing, check out Ascend’s Powerful, yet inexpensive Sales & Marketing Video Guide. Results 100% guaranteed or your money back! 💪😃

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