Business event networking is a skill and an art. When you get it right, though, it can pay off massively for a company in terms of marketing. But how can you take advantage of an event in this way? From authentic engagement to using CRM tools, here are a few handy suggestions.
Connect and Record Engagement
There are likely to be so many people at a business event that it is hard to recollect everything that is said, all the fun activities, and anything the guest speakers have said. However, this would be a waste since you can gain a lot of valuable information just by engaging with guests. Specialist event photography for corporate gatherings can help frame the event for marketing, but also allows you to go over media for extracting data and marketing themes later on.
Engage in an Authentic Way
Not everyone has the skill of engagement, especially among large crowds filled with executives and upper management. However, guests can still be entertained and potential partners wowed simply by being authentic. An event is supposed to be fun, so leave the boardroom sales tactics at the door for a night! Also, work your magic on guests by showing genuine interest in their personal well-being and careers, instead of relying on corpo-speak and aggressive sales tactics.
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Share Business Event Networking Media
The average business holds between 2 and 5 networking events each year, and there are a few ways you can throw a fantastic business networking event. However, is it all worth it if you don’t share this amazing event all over the web? Sharing content such as videos and images can help establish an online presence, as keywords can be associated with media. Additionally, you can use creative hashtags to attract attention on platforms such as Facebook, X, and LinkedIn.
Utilize CRM Tools and Suites
Customer relationship management (CRM) tools are pretty powerful when used correctly. More than a database of clients, CRM suites offer a myriad of tools for getting the best from the data you have. After the event, ensure new contacts are added to the database immediately. This way, you can follow up with guests, adding a personal touch that is always appreciated. Also, you can segment contacts based on profiles for upcoming campaigns and further events.
Invite New Connections to a New Event
When your event goes off with a bang, attendees usually can’t wait for the next. Many companies choose to hold annual bashes, such as fundraisers for causes related to the industry. These are golden opportunities to get to know key players and new connections on a more personal level, where you can further expand your network. Executive-level guests will also appreciate exclusive events where you can network with industry-specific clientele.
Summary
Recording the gathering for extracting data is a powerful way of turning business event networking bashes into rich marketing campaigns. Sharing the event on social networks can yield organic traffic and the right attention, which is useful for segmentation for new events.
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