Originally Published: March 25, 2026
Nowadays, not being in the right place at the right time can be a serious business liability. This is especially true of the online world. It seems like new marketing methods are developing every day, to the point that it can get overwhelming, and you might not know where you should be and when. Not every platform is worth your time, but the ones below can definitely play an important part in your digital marketing strategy.
Social Media Is Where Your Audience Is
It’s important to go where your audience is already spending their time and, in most cases, that’s social media. Leveraging social media for your business can help you get your content and products out there, build your visibility, and engage with your audience. Which social media platforms you should focus on might depend on the nature of your business. For instance, B2B brands tend to fare best on LinkedIn, while TikTok and Instagram are better suited to products and services with a visual component, such as lifestyle and fashion brands. Most brands should have some X and Facebook presence, too.
Your Site Should Be Your Central Hub
While social media might be the best place for outreach, your website is the perfect spot for bringing your audience in via organic marketing. It’s where customers will expect to go to learn more about your business, and should clearly explain your services, highlight your expertise, and guide visitors towards converting, or at least getting in touch. Working with a web designer can ensure that it’s modern, sleek, and offers an excellent user interface. As your business grows, it can connect all the other arms of your marketing campaign, from your social media to your email marketing. Ascend can help you with all of this. Contact us today at 1.574.2Ascend now!
Search Engines Need Your Attention
Search engines play a very important role in most online businesses’ online strategy. They direct the lion’s share of the traffic through the internet, so you want to make sure that you’re utilizing it effectively. Search engine optimization looks at both improving your website’s appeal to search engines through content, on-site performance, and off-site link building. Ranking well with a search engine puts you closer to the top of the results pages for relevant searches, which in turn can net you more traffic.
Online Review And Listings Platforms
While your own website and social media channels can allow you to shape your message and bring your brand to life, it’s important that you make your business available to impartial third-party sites. Having a Google Business Profile not only establishes some credibility but can feed into your SEO efforts, while widely used review sites and industry-specific directories can help people more easily find you, rather than being directed to your competition due to your absence. It’s important to keep these listings accurate and use the opportunity to respond to customer feedback, whether it’s to thank them for a positive review or to look for a way to resolve dissatisfaction when possible.
You need to make sure that you’re not only using these platforms but that you’re active on any that you do have a profile (when it’s applicable). You only get one chance to leave a first impression, and you don’t want your business to look abandoned.
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