New Digital Marketing Techniques Hardly Anyone Is Using

Digital marketing keeps changing and evolving over time. And that means that agencies and companies are constantly developing new methods. What’s nice about many of these is how they allow you to break new ground and gain competitive advantage over rivals. If you’re the first in your industry or niche, everyone else has to play catch-up. So, what’s new in the digital marketing world? How are people making their money better and faster? 

Entry-Level Products As Gifts

Today’s online landscape is now so competitive that many entrepreneurs are giving away entry-level products for free. They hope that this action will produce a feeling of reciprocity in their audiences and get them to talk to them. 

The problem with this approach is that it is time consuming and takes a while to pay off. But once the high-ticket offers start rolling through because of positive customer rapport, that’s when everything starts to change. 

Interactive Video Storytelling

We’re also seeing digital marketing go in the direction of interactive video storytelling. Here, interactive videos are enabling users to directly engage with content. 

Essentially, these apps are like games, but they appear on shopping sites. The idea is to gamify the experience and make it more informative in a way that feels fun. 

For example, we’re seeing shoppable elements being added to videos. The idea here is to give customers a change to click and buy what they see. There are also 3D programs for exploring products and interactive quizzes that appear at various intervals to determine the next phase of the narrative.

Studies show that interactive storytelling can boost engagement by around a third. Customers are more likely to click if they can see products in context, especially when shopping online. 

Local Voice Search

Local voice search is another underserved niche at the moment. Most companies aren’t optimizing for these keywords, which is an opportunity for you. 

Most users use different phrases when voice searching compared to typing, and that matters. It turns out that Google is very sensitive to these different phrases and rewards brands that use them in their content. 

Voice search is also often “high intent,” which means that users who use it often want to buy immediately. For example, they might ask Siri or Google “where are the barber shops near me?” Chances are that they want a hair cut and they’re not just asking because they’re interested. 

Micro AR Experiences

Micro AR experiences are another emerging trend worth exploring for a lot of businesses. The idea here is to give customers a virtual experience of whatever they are shopping for, making it more engaging and interactive. 

Micro AR experiences are already being used to sell homes and holidays. However, these remain under-utilized in many industries, which is why they are now so compelling. 

AR works because it is great at overcoming purchase hesitation. Customers who feel like they are in the room with a product are less likely to pass on it, making the sale more likely. 

These days, you can use AR-based digital marketing on platforms like Instagram and TikTok. These offer ready-made marketing solutions for users with AR or VR headsets. 

Transparent Affiliate Marketing 

Affiliate marketing is a model that has been around for years and relies on tracking the URL slugs customers use to arrive at your site. The only problem with this system is that it isn’t 100% secure, which is something that annoys a lot of affiliate marketing professionals. They want to be rewarded fairly for their efforts, especially since many of them give up a lot of hours in their day to attract attention. 

Fortunately, blockchain is a potential solution. The idea here is to use the technology to make affiliate marketing more trustworthy so more people get involved. Already, startups like Attrace and Refersion are in the space, trying to build services that will work. 

Currently, a lot of marketing professionals don’t want to get into affiliate marketing because they are essentially taking the underlying brand’s word for it that they are providing them with the commission they’ve earned. But blockchain would make all of this transparent, and make it clear when they weren’t getting paid. Every click is immutably recorded and attributed in the blockchain, so nobody can fiddle with the files. 

Implementing these services is usually quite straightforward. Services are being built all the time that facilitate this technology and make it more practical than ever before. 

So, which of these new digital marketing techniques will you be using in your enterprise? 🤔😀🤑

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