How to Start Generating Growth Again

Does your business feel a bit…sluggish? Have you been stagnating for a while now with few new leads and a bottom line that never seems to grow bigger? It’s something every business faces at some point, but you know what? It is totally possible to get things moving in the right direction and start generating growth for your company again.

Here’s how:

Step 1: Reconnect With Your Customers (Yes, Actually Talk to Them)

Want to know the easiest way to spark growth again? Talk to your customers—no, really. They might just tell you what’s missing or what they’d love to see next. And bonus, they’ll feel heard and appreciated, turning them from casual shoppers into brand evangelists. It’s a win-win situation.

Pro tip: Consider doing something more personal than another boring survey. Maybe pick up the phone or host a fun Q&A on Instagram—your customers will appreciate the human touch, and you’ll avoid falling asleep at your own survey.

Step 2: Refresh Your Marketing (Goodbye, Stale Strategies)

If your marketing feels like reheated pizza (good once, now just kinda meh), it’s time for a refresh. Update your messaging, visuals, or your approach altogether. Maybe your audience grew up and moved on to TikTok while you’re still posting motivational cat memes on Facebook. Find out where your customers are hanging out, and meet them there.  Also, humor never hurt anyone—unless you’re particularly terrible at it.

Step 3: Get an Affiliate Army (Hello, New Friends)

You don’t need to do everything alone. Ever considered affiliate marketing? Partnering with an affiliate management agency could be a game-changer. It lets other people promote your products or services for you, and you only pay when you get results. It’s like having a sales team on commission, minus the awkward meetings and terrible coffee.

Plus, affiliates usually have loyal audiences who trust their recommendations—think of them as your brand’s enthusiastic new friends who do all the bragging for you. Nice, huh?

Step 4: Innovate (But Don’t Overthink It)

Innovation doesn’t mean reinventing the wheel. It could just mean adding sparkly rims or offering the wheel in hot pink. Look at your product lineup and see what tiny tweaks could reignite interest. Is there a simpler feature customers are begging for? Could you bundle products creatively? Small innovations often lead to big payoffs—just ask whoever decided to put peanut butter in chocolate.

Step 5: Celebrate Small Wins (Yay, You!)

Growth isn’t always massive leaps—it’s often tiny, persistent steps. Celebrate the small stuff (a successful email campaign, a happy customer review). Positivity breeds momentum, and momentum breeds growth.

Every business finds itself in a plateau from time to time, but instead of just accepting it, you need to approach the challenge with creativity and a will to get things moving in the right direction again. It goes without saying that all of the above will help you to do just that, so get things moving, and be patient because growth is very much in your future.

Want More Info? How about a Free 30-minute Consult with Ascend?

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Special thanks to the following source(s) for the image(s) used in this article:

• Pexels – CCO Licence

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