A big part of running a business that makes sales online is ensuring that you are moving people through the checkout process as smoothly as possible. Therefore, you need to do all that you can to simplify this process for your customers. As people become more and more impatient with online services and expect instant results, it is vital that you pay close attention and do this as needed. There are several ways to better simplify the checkout process, so let’s take a look at some of them in a higher level of detail.
Reduce the number of steps
If people are constantly having to click one step to the next but they never actually get to where they need to go, this is a sale that you have lost and a hit to your bottom line has been made as a result. Therefore, you should look at the number of steps that it currently takes and the best way that you can cut back on these. You should look at options such as the addition of a ‘pay now’ button, which is bound to make a big difference here.
Make it work for mobile
As more and more people are looking to make payments through their mobiles, you certainly don’t want to get into a situation where they are prevented from making a payment as your site simply isn’t good enough to work comfortably on a phone. A big part of this comes down to the testing and ensuring that you are doing all that you can to make your site work for mobile. Again, having a user panel of people can make all the difference in discovering any problems.
Retry failed payments
Another one of the important steps that you can take on is to retry any failed payments that happen to be made along the way. For example, you can certainly look into cascading payments as a potential option that you could be taking on. It is also going to be vital that you have a good error message service so people know exactly the issue that has occurred so that it is unlikely to happen again, or an email reminder service telling people that there is something left in their basket.
Offer an instant support service
People are much more likely to make a payment if they trust the service that they are using. One of the best ways that you can achieve this goal is by putting certain trust indicators along the way that show you can be relied upon. On top of this, it is going to be more than worth offering an instant support service via live chat so that they can address any challenges as and when they come up.
All of these are major steps that can make a big difference in ensuring that you are making the checkout process as simple as possible and you are removing any roadblocks along the way that could otherwise cause a headache or two.
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