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Effective Marketing Ideas for Increasing Online Sales and In-store Traffic

After the devastating effects of the covid-19 pandemic, many specialists predicted the online market will become more powerful than ever before. This wasn’t a lie, as the value of the e-commerce industry reached an all-time high in 2020 and was worth more than $4 trillion. These are significant figures and indeed proved these predictions to be true. Innovative businesses immediately started building a solid online presence throughout all industries. 

According to research, businesses with an online presence have a much better chance of driving effective marketing campaigns throughout a much broader area than businesses without an online presence. By creating effective marketing to increase online traffic and physical traffic, your business will only grow from strength to strength. This article will look at doing exactly that, raising awareness to reflect better turnovers and revenue for you ultimately. 

 

1 Google Ads 

One of the marketing strategies that will almost deliver instant results is referred to as Google Ads. Seeing as Google is the world’s most popular search engine and receives an estimated 40 000 searches per second, you can understand how beneficial this could be for your business. With Google Ads, you pay per click the tech giant sends to your website; they do this by placing an ad at the top of relevant searches within specific demographics. This means these individuals had a problem they needed to resolve and ended up on your website. From here, you can convert them to the next stage of the marketing funnel and get in contact with them.  

 

2 Social Media Marketing

 Another efficient means of generating leads for your business is by making use of social media marketing. When you use social media marketing, you pay per impression, which means you pay for every individual that sees your ad. Social media platforms like Facebook usually offer a decent amount of leads from a single campaign. You can even consider using professionals in marketing and public relations to boost your online presence. The price will depend on your industry and how much your competitors are marketing to the same demographics as you. Facebook ads also offer various actions you want potential clients to take; whether it’s going to your website or completing a form on Facebook, they’ve become immensely accurate with their predictions and target audiences. 

 

3 Search Engine Optimization

Search engine optimization, also known as SEO, is an incredible way of marketing and building up an online presence over time. Where Google Ads and Facebook marketing delivers instant results, SEO’s focus is on improving the ranking of your website over time rather than offering instant results. The difference is SEO is not a paid means of advertising and will provide results for as long as your SEO remains better than your competitors. You can Implement SEO by improving website responsiveness and utilizing keywords and phrases in your content. 

 

Marketing may be one of the most critical aspects of your business, and by mastering it, you’ll never have to worry about sales or leads ever again. The more individuals become active online, the better your digital marketing campaigns will do.

 


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