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Increasing Engagement with Your Customers

If you want to build a brand that people love and trust, then you need to build a high level of engagement with your target audience. Why? Because when consumers engage with your business, they start to feel a personal connection with it; they are more likely to recommend your company to friends and family as well as making purchases yourself; they will be more loyal to your business, and that’s just for starters.

Great, but how exactly do you increase engagement with your business? Here are a few of the most effective ideas:

 

Build an online community

Using this alternative to Mighty Networks, you can very quickly set up your own online community. Doing so will give you and your audience a place where they can get together online to discuss the business, your products and services, and anything else they fancy. Providing you not only set up the community but take the time to start interesting discussions and engage with the people who join, this could be one of the best and most affordable ways to increase engagement with your business right now.

 

Show off your testimonials

A really good way to boost engagement with your business, which is also pretty cheap, is to really highlight your testimonials. If you have satisfied customers, ask them to provide you with reviews, testimonials, and even video reviews and share these as widely as possible. Not only is it a great way for your existing customers to express themselves to you, but it can also be used to convince new customers to give your business a chance for the first time too.

 

Ask questions on social media

Your company’s social media profiles are probably the best tool you have right now when it comes to increasing engagement, and perhaps the best way to ensure they do their job is by asking your followers lots of questions. Ask them what they like about your products, areas they think you could improve on, new products you would like to see… you get the idea, and then take those answers onboard, reply to them, ask follow-up questions. If you do this, it will be clear to your audience that you care about their voices and value their opinions, which will undoubtedly be good PR for you.

 

Use live video

Running live video sessions where you demonstrate your products, stream helpful webinars, answer consumer questions, and whatever else you can come up with, is an excellent way to communicate directly with your audience while also marketing your business and hopefully building lasting questions. Just make sure you plan your sessions well because if you end up freezing with nothing to say or giving out incorrect information, it could backfire on you spectacularly!

 

Launch an app

Mobile apps are something every business should have right now because if customers have a direct link to your right on their phone, they are more likely to engage with your updates and ultimately make a sale. It really is that simple.

 

Engage more, sell more.

 

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