8 Website Features You Want to Make Sure Your Company Is Employing
Building a killer website is essential in business. Without it, you’re stuck – particularly in today’s digital age.
But what actually makes a great website? What characteristics should it have? These are the questions we address in this post. Check out our answers below.
They Look Attractive
Unattractive websites are a problem. When they don’t look great, it creates a sense of mistrust. Users imagine that the people behind it are just as old-fashioned as the visuals.
Thus, creating an attractive website is essential. You want something that is appealing to look at, just for its own sake. This will change users’ state of mind and encourage them to part with their money.
They Are Easy To Use
Secondly, great websites are always easy to use. They don’t confuse visitors with complicated menus or walls of text. Instead, they arrange everything optimally, always with one eye on making a sale.
Easy to use websites have:
- Clear and consistent navigation
- Excellent mobile support
- Easy payment and checkout systems
- Options that funnel users to the products and services that they want to buy
- Few or zero dead ends that don’t lead anywhere
- Help and advice available via chat
They Have Clear Calls To Action
A call to action is something that encourages users to make a decision. In many cases these CTAs work on an unconscious level. Just seeing the word “buy” next to a product can encourage the website visitor to take the leap and spend their money.
When designing your calls to action, make sure that they follow best practice. To create a great CTA, you’ll want to:
- Be brief, describing what you’d like the prospect to do in just a few words
- Create urgency by suggesting that special offers or deals are time-limited or that you have limited supply
- Use plenty of color contrasted with white space
- Make sure that your CTAs are a button that users can click to get forwarded to another page where they can take real action
- Include them on your landing pages so that you can convert users instantly
- Use reverse psychology to get people even more interested in what you’re doing
They Provide Clear And Concise Contact Information
How many websites have you been on that have made a hash of providing contact details. You look around the site for a way to communicate with brand reps, only to come up short.
Every business should provide at least some means by which customers and prospects can communicate with them, even if it is just a chat box or virtual assistant. Websites should make it eminently clear how people can get in touch. The best sales-focused websites include contact numbers in the website header so that they’re visible on every page and users don’t have to go searching for them. They also provide chat bots in the bottom right that can answer quick queries and connect prospects to reps if necessary.
The Are Designed For Mobile
If you ask your web designer whether it is more important to develop for mobile or desktop, they will tell you mobile every time. That’s because most people now access the web via their handheld devices, not big computers.
All the best websites are designed for mobile. They keep text large and readable, and create sites designed for small screen scrolling, not large desktop monitors.
Of course, there is nothing wrong with creating desktop versions of your site that look great. But designing for mobile first puts your enterprise at a distinct advantage. You’re much better able to maintain users’ attention, even if they are connecting to you via a clunky mobile browser.
They Offer High-Quality, Fresh Content
Here’s another thing that the top websites always offer: fresh, high-quality content. They know that users want the latest information, communicated to them in a professional manner. They can read low quality writing anywhere on the web. What they want are businesses who do the hard work and present information in a way that they can digest and derive value.
Creating high-quality content, though, is notoriously challenging. Not only do you need great writers, but also people who really understand how the world works. The confluence of the two are few and far between. There are people who are wordsmiths and can write great fiction, describing their fantasy worlds, and there are “salt of the Earth” type people. But the union of the two is a rare thing indeed.
Websites that succeed are those that manage to find this type of person. Usually, they are people who started in one area of life and then transitioned to another. They are waifs, strays, and generally lost souls who have become observers of life, instead of active participants in it.
They Have Their Own Blog
Content marketing is still incredibly important for the success of your business. Get it right, and you could quickly find yourself on the first page of Google search results.
This is something that great company websites get right. Most of the world’s major brands have a blog of some sort that they use to provide helpful information and encourage people to purchase their products.
One of the best examples is Tony Robbins’ site. As a life coach and inspirational teacher, he is keen to share his insights with the world so that people can be more successful and get to where they want to go in life.
His site is primarily successful because his content speaks to the needs of people. He addresses issues such as “why don’t I have the confidence to pursue my passions in life?” and “how am I holding myself back from success?”
Tony Robbins promises people an escape from this way of thinking and offers them tangible help that they can get through his website. In other words, his blog speaks directly to his audience, addressing the issues that concern them.
They Have Plenty Of Visuals
Lastly, all the best websites have plenty of visuals. These are points of reference that users can use to find exactly what they need.
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