If you are looking at boosting your sales, advertising online is the best way to increase conversions. The biggest problem that many businesses make when they are advertising online is that they can run the risk of falling at the first hurdle. Here are some common mistakes that businesses make when they are advertising online.
Neglecting the Potential for Fraud
This is something that many organizations don’t think is a real thing. If you have ever wondered what is ad fraud in a marketing context, it relates to how cyber criminals can mimic the appearance of customers or legitimate domains to deceive organizations. This can boil down to businesses being careless in very simple ways, for example, not implementing proper email authentication protocols. Additionally, not vetting the marketing agency can easily result in a poor marketing campaign.
Not Using SEO
Search engine optimization has a major impact on your visibility. If you avoid the fundamentals of search engine optimization, you can instantly run the risk of doing your business a disservice. Online advertising is about making sure that your business is the ideal solution in relation to the problem being input into the Google search bar. A basic understanding of SEO can go a long way, not just in relation to the right keywords, but the headers, how to make sure that your articles are structured better, and a few other simple tools, for example, minimizing 404s on your website. Remember it’s not just content affected by SEO, but how functional and usable your site is. Professionals such as Cullen Fischel Cleveland can help you perfect SEO-friendly web design.
Prioritizing Quantity Over Quality
It’s something we hear about time and time again because if we believe that enough content goes out, eventually it will result in more people coming back to our website. The fact is that the click-through rate can almost be irrelevant if all of those people that click on your website do not convert. It’s not the game of getting as much traffic as possible.
Being Too Technical
Jargon that your audience doesn’t understand can run the risk of alienating potential customers. One of the most important things we can do when we are advertising online is to keep it simple. Clear and concise language that gets the point across is always better. Because many people believe that jargon is a far better way of showcasing authority, this common misconception can invariably put potential customers off. As the acronym goes, keep it simple stupid (KISS).
Neglecting the Potential of A/B Testing
When it comes to advertising online, you need to have a number of options. Different ad variations can appeal to different people and therefore when you identify what works best by using A/B testing, you can get a far better campaign as a result.
Ignoring Feedback
Finally, ignoring any negative feedback or comments can harm your reputation in the long run. Feedback is something that should be constructive and there’s definitely a way to do it so you are able to learn from it, but also respond to the person making that comment in a friendly and on-brand manner.
Advertising online is certainly a great way to ensure that you can get to the right people but make sure that you avoid the biggest pitfalls.
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