6 Ways to Go the Extra Mile for Your Customers

If you want your business to be successful, then doing everything you can to please your customers is a really good idea that will help you to stand out from the competition and secure repeat customers. But how exactly do you ensure your customers are happy? By going the extra mile for your customers, and here are a few ways you can do that:

Offer a personalized service

One of the best ways to go the extra mile for your customers is by offering them a personalised service. Save their preferences so that your website suggests the thing they like first, remember their birthday and send them a money-off code or free gift on that day, and do anything else you can to tailor what you offer to the individual customer and they are sure to love it.

Expedite delivery

Partner up with the specialist logistics service by Trident Safes and ensure that you are able to deliver your goods far more quickly than the average company. The customers will love being able to get their goods as soon as possible, and this will help your company to increase efficiency too, so it is a real win-win.

Save them money

Of course, if there is one thing the customers will love, it is saving them money, so cutting the costs of purchases, especially for loyal customers whether by allowing them to earn loyalty points or having exclusive sales is a good start. You would also create blog posts and FAQs that enable them to get maximum value from your products and services for less, and things of that nature, too.

Give them something extra

Whether it is free delivery upgrades, special gifts inside their packages or simply more of the product than they ordered, giving your clients extra when compared to other companies, and when compared to their own expectations when they are buying, will always make them feel more positive towards you and it does not have to cost you much due to the economies of scale that will be at play. The more you give, the more positively your customers will be inclined to treat your business.

Own your mistakes

If you make a mistake as a business, own it, admit to it and then go above and beyond to make it right. For example, if you send a package to a client and the contents are damaged, don’t make them send it back before you process a refund, do it then and there and send them out a replacement free of charge along with a little something extra to say sorry. Yes, it will cost you in the moment, but it will earn you far more in customer loyalty in the long term.

Create Fun, Memorable Experiences 

Going the extra mile is often about transactions and money, but it’s also about creating moments people remember. Whether it’s a case of offering exclusive access or hosting special events, these kinds of touches leave a positive impression. Even relatively small upgrades and additions can make a huge difference. For instance, a hospitality business could improve its venue with a sports bar AV system to elevate the atmosphere and viewing experience. Immediately, the afternoon/evening becomes a lot more exciting. Experiences like these build loyalty and make everyone feel valued.

As you can see, there are lots of basic things you can do to go the extra mile for your customers, and they are sure to appreciate it, which means positive reviews and repeat custom for you. What’s not to love?

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