What To Do With Clients You are Unequipped To Help
When you’re running a small business, you’re going to inevitably find yourself face to face with Clients you are unequipped to help. You may not have the right skills, the right tools, or the time to deal with them yourself. However, that doesn’t mean that you should always just blow them off. It can work in your favor if you’re able to think about what you can actually do to help them.
Learn how to help clients you are unequipped to help
If you are starting to notice a pattern that your clients come to you, expecting you to be able to provide a certain service for them that you currently cannot, is it worth taking the time to learn how to provide that service after all? If you are getting clear and repeated indicators of a demand that is not being met, that could be an opportunity to expand the business and thus your profits, and online business courses from platforms like Futurelearn.com can make it easier than you might imagine incorporating what you need. Of course, this only counts if the services you want to incorporate are related to what you want to provide in general.
Find the right partners to handle clients you are unequipped to help
If you’re not able to provide a certain service and it’s only tangentially related to what you do, then there may be a good opportunity for you to build your network. Networking with industry adjacent business owners can help you form referral relationships. You can pass clients that need their services on to them and, with any luck, they can return the same favor to you. Showing your customers a third party that will help them, even when you can’t, can help bolster the business’s reputation, too.
Bring the help in
Perhaps you can tell your customers and clients that you’ll take care of their needs, even if you’re going to handle it yourself. Of course, this doesn’t mean lying about it, but rather outsourcing those needs to third-party providers, like how some marketers can outsource parts of services like content creation or how accountants can use specialists like Tri-merit.com to take care of very specific needs. You still get to keep those clients and reap profits from working with a company that can provide what you’re not able to. Choosing your partners carefully is important, however, as you’re still responsible for the outcomes of outsourcing to them.
Leave them to it
Sometimes, you have to know when to say ‘no’ to clients. There may be instances that working with partners, outsourcing, or even incorporating new tools and services into the businesses may help. However, this is typically when you’re likely to rely on those tips time and time again and profit as a result. If it’s a client with a rare request, it’s not going to pay off to break your back to satisfy just them.
How you handle the clients you can’t help is just as important as how you handle those you can. You can turn it into a new opportunity to grow the business, establish a network of partnerships, and more. Turning the amount of clients you are unequipped to help into far and few between!
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