Originally Published: February 3, 2026
If you’re wondering why your cloud computing business isn’t growing the way you want it to, then this post is here to help. We guide you through what you can do to grow your business, whether you are a cloud consultancy, a re-seller, an MSP with cloud operations, or a regular cloud service provider. It’s worth pointing out that the market for cloud services is enormous, while Azure, Google Cloud, and AWS dominate the current offering, there is still plenty of space in the industry for smaller players and businesses that are able to optimize trends and find niches. So, why isn’t your cloud business growing? What could be holding you back?
You’re competing with saturated hyper-scalers
One of the biggest issues that you might face is the attempt to compete with saturated hyperscalers. Currently, the market is dominated by Amazon AWS (around 30%), Azure (around 20-25%), and Google (around 10-15%). This means that if you are a smaller player, you are always fighting for scraps. The only way around this is to find some sort of niche, like offering a sovereign cloud environment or some sort of extreme hyper-cost optimization. You need something that makes you stand out compared to the big players.
Poor cost management
Another reason your cloud computing business might not be growing is that you have poor cost management. If you have unexpected bills as scaring clients, it can lead to 4 more people flaking and leaving your enterprise. The biggest issues are charges for things like data transfer and egress. These can lead to shock among firms using your services if they don’t expect these high costs, particularly if they used you for cost optimization. The best way around this is to use transparent pricing and also warn customers whenever they’re risking increasing their fees. Providing these warnings can be extremely effective.
A lack of a clear long-term strategy
If you’re going into the cloud industry without a long-term strategy, you are setting yourself up for failure. Ideally, you want to get executive buy-in and alignment between all of the departments in your firm before you move ahead. If you don’t get this, you’re in trouble. Therefore, make sure that you have a 1-3 year vision, be proactive instead of reactive, and scale your business according to your growth objectives.
Lack of supplier relationships
You’ll also struggle to grow if you have a lack of supplier relationships. Ideally, you need to find the best server parts wholesale supplier in your niche. When you don’t have this type of support, it can be difficult to source the equipment you need, especially in today’s market, which is dominated by demand from AI. Therefore, look around for solid partners who can consistently deliver to you. Make sure that they have the skills and abilities to provide you with the equipment and services you need to thrive long-term.
So there you have it, some of the reasons why your cloud computing enterprise might not be growing. Which of these factors are holding you back?
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