How To Build The Best Business Team

Originally Published: January 15, 2026

Building a brilliant team for your company can transform your fortunes, boost morale, and maximize your chances of achieving business objectives. It’s not easy to create and maintain a top team, especially in the age of talent shortages and an increased tendency to swap jobs frequently. In this guide, we’ll outline some key steps to help your business benefit from strong, cohesive, collaborative teams. 

Identify your needs

The first thing to do when building a new team or strengthening or expanding an existing unit or department is to identify your needs. What are you looking for? What are your priorities, and what are you hoping to achieve? Once you have the answers to these questions, it becomes much easier to create a tailored plan.

Important decisions to make include outlining how many employees you need, defining clear roles, positions, and responsibilities, and deciding what you need in terms of skills, qualifications, and character traits. It’s wise to review your existing setup and use data and feedback from employees to help you draw up an effective strategy. Hiring new people should help you solve problems and hit targets, for example, growing your business, expanding services through new or more diverse skill sets, increasing sales and productivity, and filling skills gaps. 

Utilize specialist recruitment services

There are many ways to recruit individuals and find candidates for job vacancies in 2026. In many cases, you can find high-quality candidates via channels such as online job forums, general recruitment agencies, and social media, but it’s hugely beneficial to consider alternatives for your business to get the best results. 

It is particularly important to explore specialist recruitment agencies and exclusive websites if you’re looking for specific skills and individuals with high levels of expertise and experience, or you’re filling technical, complex, or senior-level positions. If you sell complex products, for example, you want salespeople who understand the product and how it functions and can perform in front of demanding, knowledgeable panels and audiences. Utilizing sales recruitment services for manufacturers is an excellent way to save time, effort, and money on finding suitable candidates. Experienced recruiters do the legwork for you, giving you access to individuals who have the relevant skills, talents, qualifications, and experience. 

Understand the importance of values and personality

In many cases, it’s crucial to find candidates who possess certain skills, qualifications, certifications, and professional knowledge and experience, but checking this box shouldn’t be the only job. To create a successful team, it’s important to consider a candidate’s values, personality traits, and personal and professional goals. The people who look the best on paper when it comes to skills and training are not always the right fit. It’s beneficial to look for individuals who share your company values and buy into your ethos and philosophy. It’s also helpful to think about what traits the role demands. If you’re looking for people to engage with clients and create a buzz around your brand, for example, you want energetic, passionate, driven, approachable, enthusiastic candidates to apply. 

Consider existing members of your team and your workplace culture

If you’re recruiting new team members or expanding an existing department, consider your employees, how they work together, your workplace culture and vibe, and the personalities you already have on board. Investing time and energy in getting to know people can help you find individuals who will gel with others and create a stronger, more connected team. If you choose candidates with a very different approach or contrasting character traits, this could increase the risk of conflict. 

Encourage socialization and team building

Once you have individuals in place, encouraging socialization and team building is incredibly valuable. It may not be realistic to expect everyone to get on or become friends, but being proactive in organizing events, regular catch-ups, and team-building activities can make a big difference. An Australian study named The Business Case for Belonging Report revealed that almost 60% of employees consider feeling like you’re part of a team more important than getting a 10% salary increase. 

As an employer, you can help people build relationships by getting teams together frequently, allowing people time and space to talk and share ideas, opinions, and thoughts, and making time for fun. Simple things like going for a drink after work on a Friday, encouraging walking meetings for teams and small groups, or celebrating special occasions, such as birthdays and hitting deadlines with lunch at the office, can help. 

Asking your employees for feedback is always beneficial when planning team-building activities, introducing new faces, and deciding how to bring individuals together. Encourage your employees, both old and new, to share suggestions and give you feedback on existing policies, protocols, and traditions. 

Prioritize communication

Communication is pivotal when building business teams, whether you’re a team of ten or a hundred. It’s important to make sure your employees can communicate openly. This means giving them access to the relevant tools and technologies, but it also means ensuring they have the confidence to air views and share ideas. It’s important to create a workplace culture that promotes good communication and ensures everyone feels able to speak up and reach out. If your employees are reluctant to share information, they feel like they’re not being listened to, or the same people talk all the time, there’s a risk of disengagement. Planning regular meetings, social activities, and a blend of large and small group gatherings, and using a range of communication tools are examples of steps you can take to promote open communication at work. 

If you have remote or hybrid workers, you can adapt your strategy to accommodate them and bring individuals together. Schedule frequent virtual meetings and discussions, plan online events, and offer opportunities for people to meet in person if they wish. 

Building a fantastic team is hugely beneficial for employers. Whether you run a small business or an international brand with thousands of employees, it pays to create strong, cohesive units that pull together to work towards goals. Practical, effective steps you can take as a business leader include identifying your recruitment needs, using specialist recruitment services, understanding the importance of personal values and personality traits, and looking for people who will gel with existing team members. It’s also critical to prioritize good communication and invest time and effort in socialization and team building.

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