6 Ways To Advertise Your Business In All Weathers

Originally Published: December 5, 2025

Advertising any business is challenging. But making it happen in all weathers is even more complicated. You really need to know what you’re doing. In this guide, we provide some advice related to this topic. We explore what you need to do to advertise your business effectively in all weathers, and how you can avoid some of the common pitfalls. 

Indoor Mall Advertising

One of the best ways to grab people’s attention is to bring it indoors with indoor mall advertising. Usually, malls will rent out space to brands for a fee and then promise a certain quantity of footfall (i.e. 2000 people per hour). 

This option is great because you don’t need to deal with the weather at all. You can simply bring everything inside, and your ad will appear the same, come rain or shine. 

Radio Advertising

You could also look into radio or podcast advertising, depending on your audience. A lot of companies have significant success with this because it lets them reach people while they’re driving or working. 

For instance, even if someone is driving in bad weather, they can still listen to your ad and appreciate what you have to offer. The same goes for the person who wants to drink something refreshing but is stuck working on a hot building site. The advert reminds them of what they;re missing out on. 

Vehicle Wraps

For physical advertising, you could also explore various vehicle wrap options. These are handy when you have a bunch of cars or vans and you want to keep advertising long-term as they drive around town. 

Vehicle wraps are generally incredibly cheap. You don’t have to spend a lot getting them printed and fitted. 

What’s more, people really notice them. A car in a wrap stands out on the street, making your advertising go further. 

LED Billboards

When it’s dark and gloomy outside (as it is through much of the winter), people don’t usually notice paper posters. However, they will always see bright LED signs that contrast with the gray background. 

Therefore, consider using LED billboards to advertise your products and services on street corners. Leverage them during the winter when people are less likely to want to go outside. 

Direct Mail

Direct mail is another way to get around the weather. As long as the delivery man is able to keep everything dry, you should be fine. 

If you’re worried about this, look for options with plastic coatings. These can withstand getting wet and look better when consumers finally receive them. They’re more likely to take your business seriously if it looks professional and falls within expectations. 

Geofencing-Based Marketing

Finally, you could look into geofencing-based marketing. The idea here is to communicate with prospects the moment they travel outside or inside a dedicated zone. For example, you might recommend your pizza shop to them when they get within a couple of miles of it. 

So there you have it: some of the ways to advertise to people in spite of the weather.

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