For instance, our MMA gloves, our new service department, our new woman's division, etc.
The abridged SWOT analysis included in your plan will highlight these organizations public / online strengths, weaknesses, opportunities you have when competing, and threats you need to prepare for and overcome. Please Note: 1. These entities can be a direct competitor, or ones you aspire to be like 2. Please include their names, website URL's, and social media links you want us to examine
Out of all the companies in your industry that provide the same type of products and/or services you do, who is the leader? National or international, who does it best? (besides you of course 😉 )Also, what makes them earn the title of the "best" to you? What are they doing well?
Based on margin, what products, services, or divisions generate the most revenue for you?
Be as specific and detailed as you'd like. What benchmarks and Sales metrics have you set and are determined to achieve this year in each area of your organization?
i.e. We've historically grown at 5-8% for the last 30 years. Last years growth was 7.5%. This year we are shooting for 9%+ growth
Please list 5-10 keywords or phrases you think your ideal clients will be "Googling" to find your type of products or services
i.e. "Cash home buyers Pensacola", "Is God real?", "Custom jewelry", "Orthopedic massage Denver", etc.
Please list 1-5 locations that contain your ideal target client
i.e. "Pensacola", "Northwest Idaho", "01757", "United States", "Northern Ireland", "Asia", etc.
