Inexpensive Advertising: Why Stickers Are Amazing For Promotion
While there is much to be said for giving out promo items that are practical, there is a joy in giving out something cool like stickers.
So why are stickers such a great option when it comes to inexpensive advertising, marketing, and promotion?
Paper feel stickers, waterproof stickers, holographic stickers, mini stickers, big sheets of stickers… You name it; there is a stick type! The variety means that you can find something that works for your company.
If you don’t have a budget, then stickers are a great choice. You might not think they pack too much of a punch, but actually, there is a great example of how powerful a campaign can be with just stickers.
The owner of Reddit only had a budget of $500 for their marketing, which meant they had to get creative! Alexis Ohanian and Steven Huffman spent all their budget on stickers. Wherever they went, they put them. You’d find cool stickers at meetups, conventions, events, and more. The Reddit alien was everywhere, and people were flocking to the website.
Getting your hands on a coveted sticker became something people wanted to get their hands on. Becoming part of the few that had managed to get one of these limited item.
Quickly the Alien was tattooed, reimagined, and made into fan art. Building a community just from stickers. Remember your digital experience is just as important as your offline experience, so don’t overlook this Digital Experience Strategy Guide when crafting your campaign.
Ever tried to peel a sticker off something when it’s fast on there? A nightmare. However, in terms of long-term marketing, stickers can stand the test of time. Car stickers, window stickers, ones that are placed on laptops, and more.
Waterproof stickers can last even longer! Once they are stuck on, they are rarely peeled off or replaced because the user has committed to it long before they peel them back on.
Stickers are whatever you choose them to be; as a band, you have full control over how they look, how they feel, if they have holographic details, or are bubble stickers. You can create characters that match your brand, logos, and even seasonal stickers.
They are one of the most flexible promo items and can help take online brands into the real world.
There is something about stickers that make people want to know more. They want to know what the logo is; where can they get one? What is the brand? And the cooler the design, the more likely you are to attract those buyers.
But people stick your stickers on their goods; whether they know it or not, it is almost an endorsement of your brand. They might be using the sticker because it’s cool, but other people will see it, and they might just be your ideal customer.
Once they are gone, they are gone, so limited runs of stickers can eventually be something people are signing up for newsletters to get notifications about. They allow people to customize their goods in a way that suits them.
If marketing is your weak spot, you’re not alone; check out the tips in this post: A Marketing Masterclass In 5 Easy Steps | Affiliate Insights
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