As a non profit organization undoubtedly one of your main goals is that you are able to provide as much support and value to your chosen cause as possible. Especially in the current economic climate where disposable income can be tight and donations are reduced across the sector, it is important that you are able to have the widest reach for the most value.
Here are some potential factors for you to consider with regards to how to expand the reach of your non profit organization, both in person and online:
In Person – Travel
If your work involves face to face engagement you may not be aware that you can use a “humanitarian travel agency” that can offer you preferential rates and bespoke services specific to your charitable work. You can also have an increased baggage allowance as part of this service, which can be helpful if you have items to distribute (either as part of your aid work or to spread the news of the great work that you do).
Online – Website
In the modern digital world it is important that you have an easy to navigate online home, so that people who want to support you, and perhaps people who you support, can easily find out who you are, what you do, and crucially for potential donors how they can donate quickly and easily online. It is worth investing in a strong website that clearly conveys the above, and there are a number of companies who offer non profit organizations preferential rates.
Online – Social Media
There is no avoiding the fact that the power of social media only continues to grow, especially with the younger generations. If you are seeking to connect with those 50 and younger then it is important that you have a smart social media strategy. Ensure you know the main social media your target population uses most and focus your energy there, for example there is no point spending hours making TikTok videos if your main audience are firm Facebook users. Also ensure that your social media content is engaging, a post, question or “challenge” that will encourage people to comment and share the content, expanding your reach to their contacts.
In Person – Business Expertise
A number of companies offer employees “give back”, “community” or “charity” days where the employees are given additional leave to work on a non profit cause, this can give you free access to a range of business expertise for free. You could have an IT security expert review your cyber security, an accountant discuss tax positions, or simply business people donating their time to help with fundraising or general volunteering.
Most companies promote this type of employee benefit on their websites to attract new employees so you can search for these and then find key contacts (i.e. via LinkedIn) to approach to introduce your organization and seek out people that would like to support you.
We hope you found the above suggestions useful and that you feel motivated and empowered to grow your non profit organization.
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