How To Go Toe-To-Toe With Larger Businesses Online
The great benefit to establishing yourself as an online brand is that all of a sudden, you have the same space afforded to you as much bigger services. Sure, other businesses may be able to invest more into their online marketing, but you both get the same social media ad space on someone’s timeline, and you can still catch engagement with careful branding.
The same goes for how you provide other services, too. After all, while a larger firm might have more resources than you, they also have more customer volume to deal with, be that in customer support, ordering, account security, and more. This way, the relative nature of the competition pays out.
Furthermore, you may have certain additional benefits going for you. Some people prefer to use more local services, some may prefer your ability to be flexible, and some may just prefer to know that their package is being handled by a human team instead of a faceless entity. In this article, we’ll discuss how you can more readily go up against larger businesses online:
Understand Social Media Platforms
It’s important to understand how social media platforms work and why they can benefit your message in particular. For instance, TikTok is known to be the fastest-growing social media app by far, and companies tend to use as more open, informal, and even humorous approach towards presenting their image there. On Facebook, slick videos and professional output tends to draw the most eyes. Depending on the app you use, the demographics and outcomes can differ wildly, so don’t be afraid to gauge that ahead of time.
Use Virtual Addresses
A virtual address for home office use can be a great means of acting as if you have a capable receptionist with none of the strings attached. Services like this can scan your mail as part of a virtual mailbox, giving you access to this at any time. This can also help you avoid giving away your address as a smaller firm, heightening your security for the time being before you move into an actual office space. The competence and confidence involved with this e xtra provision cannot be understated, as logistical management becomes so much more possible to deal with.
Use Outsourced & Freelance Professionals
The one advantage larger firms have over you is that they can afford to hire professionals to work for them full time, while you may not be able to keep more than one or two and consider that a luxury. Even teams of hundreds of people cannot be expected to curate every single skill needed, and so for this reason, it’s important to make outsourcing an essential part of your brand. Working with freelance professionals to help your SEO audit, for instance, can be vital, as can investing in an editor to make your video graphics content pop for social media. Setting aside a budget for these very real provisions is good business sense, and gives you access to the professionalism larger firms use.
With this advice, you’re certain to go toe to toe with larger businesses online, in the best possible way.
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