4 Ways to Improve the Customer Experience in-store
The retailers of today will be the experiences of tomorrow. With new technologies becoming more accessible and customers demanding more personal experiences, in-store experiences are changing. In fact, 61% of shoppers say they’ll spend more with a retailer that provides a great experience than one that doesn’t. But what exactly is the in-store experience? It’s everything from when you walk into a store to when you leave it again. Let’s take a look at the five main ways you can improve the in-store customer experience to keep your customers coming back again and again.
Focus on health and safety
Customers want to be safe while they shop. This includes cleanliness in the store and the products they touch. This can be tough to manage if you have a brick-and-mortar location, but you can implement a few strategies to make your store clean and safe. First, you can ensure your staff members are trained to clean items properly.
This might seem like a no-brainer, but ensure your staff members use the correct cleaning products for different surfaces. You can also ensure your store is regularly cleaned, from top to bottom. It can also help to have signs posted around your store reminding customers to wash their hands before handling food items.
Have great product displays
Product displays are a vital part of any in-store experience. They help customers browse and shop and can also be used to highlight new products, seasonal items, and more. But product displays can also be a source of frustration for customers. They may not be easy to access, or they may be messy and cluttered. How often have you walked into a store and seen a sloppy end cap or aisles with messy and disorganized shelving? It can be off-putting for customers, making them less likely to browse.
On the flip side, clean and organized product displays are more inviting and encourage customers to browse. So make sure you’re regularly cleaning your product displays and organizing them a priority.
Use digital signage to help customers.
Traditional signage is still essential. You need signs that point customers in the right direction, tell them where things are located, and provide information like store hours and special offers. But you can also use digital signage to help customers in different ways. There are plenty of ways you can use digital signage to help customers. You can use it to highlight new products or seasonal items or even feature customer reviews and ratings of products on the shelves.
Digital signage such as loop.tv is ideal for customer engagement and can be used in several different ways. It can be programmed to showcase different content and can be easily updated with the click of a button. This means you can easily change what’s being displayed if you want to showcase a new product or showcase different content at different times of the year.
Offer exclusive in-store experiences.
An increasing number of customers want more than just a product. They want an experience. And retailers who can provide customers with exclusive experiences have found that customers are willing to spend more. But it’s not just about doing a fun event one week a month. You need to ensure you’re offering consistent, high-quality experiences that customers want to be a part of.
And you can do this by offering consistent and reliable hours, providing a welcoming environment for customers, and ensuring some helpful employees are accessible. You can also use technology to make your store more inviting and exciting. You can use beacons to help customers navigate around your store or install interactive screens that allow customers to play games, watch videos, and learn more about your products.
Want to continue the conversation? Looking for the next step? Ready to take action? 💪🏼
Special thanks to the following source(s) for the image(s) used in this article:
DISCLAIMER: This is an affiliate article. We post affiliate articles with the intent of helping you grow. They are not written, researched, or necessarily endorsed by our team. They are simply content submitted to us by what appears to be respectable affiliate sources, people, and organizations, which upon initial review, seem solid and helpful to our community, so we post them. It is up to you to personally verify the facts, links, organizations mentioned, the validity of the information presented, and any/all claims made in the article(s). To report an issue with any of the information, links, or organizations mentioned in this, or any content posted on our website, or if you simply have a question or need something we can help you with, please contact us now.