Creating a Trusted Brand
Creating a Trusted Brand and Making a name for yourself can take a lot of time. Cue to a giant such as Apple, which manufactured personal computers from its launch until the 1990’s, when it faced rocky sales. Jobs returned to Apple in 1998, but the company would need 3 more years to turn into the successful tech giant we know, with the introduction of the iPod in 2001, followed by iTunes, and the first iPhone in 2007. Unfortunately, when you’re a new player on the market, you can’t afford to wait 3 years before seeing your efforts become profitable. You need to move things quickly to appeal to your target audience now. Here are some tips to get noticed and grow a trustworthy business in less than 3 months.
Become their expert
When you launch a new brand, you need to compete against every other business, including some that have been established for so long that they belong to the shared community culture. However, when your brand shares its expertise with a broad audience, you can rapidly build a trustworthy reputation. Blogs offer a simple platform for knowledge sharing, but with billions of blogs on the web, it’s tricky to get seen. Podcasts, on the other hand, present a popular but not crowded market. Starting a podcast to become your audience’s expert can help you establish your brand and become a name people turn to for knowledge (Creating a Trusted Brand).
Target your audience in their environment
The best way to get found is to let everybody know about your business. Why wait until people discover the brand when you can already select potential customers and inform them? Marketing mailing lists can be highly effective to propel your brand under the spotlight, whether you need a B2B or B2C list. In a day and age where email communication is the preferred touch-point for most marketing strategies, the physical charm of direct mail campaigns can make a big difference. Not sure where to start? Trust expert printers, click here to find out more about DM solutions and why they work.
Use your influencer trump card
Most people buy from a new brand because they’re following someone’s advice. That’s where influencer marketing can boost your brand awareness and make your business trustworthy. Not sure how much you can gain from influencer marketing? Let this article enlighten you, check this to see why 89% of marketers are satisfied with the ROI generated with influencer activities. Indeed, influencers can make your content more accessible, but they also leverage their audience for your brand awareness. Whether B2C or B2B, influencer marketing can be useful for all types of audiences, as long as you can provide credible content.
Launch an unmissable limited offer
Limited offers create a buzz of activities. Everybody loves a good deal. Whether you’re selling a B2B software solution or a B2C fashion item, designing an offer people can’t miss – aka a discount for first buyers – is guaranteed to build your brand awareness. Get the word out: You’ve got a fantastic product that will be x% off until the end of the week only.
In conclusion, building a reputable brand presence requires strategic thinking, from sharing your expertise to reaching out to a new audience. Ideally, you want to make sure your product or service is ready for the market – tested and safe – when you embark on a brand-boosting journey. Otherwise, the strategy could backfire horribly!
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