Looking At The Online Environment And How To Take Advantage Of It
It is almost hard to believe that on this side of 20 years ago, the internet was still in its relative infancy, the world of the online ‘influencer’ hadn’t even been thought of yet, and Facebook was still something of a ‘millennial’ affectation.
Now, our grandparents are Instagramming and Tik-Tokking to a fever pitch to the endless chagrin of their offspring and grandchildren, and parents are using technology to keep tabs on the location of their children and loved ones.
So what does this all mean for the budding entrepreneur? And we’re not necessarily talking about the guys that have their minds set on a career in tech or in silicone valley – but rather, the ‘average Joe’ that wants to create a passive income from a side-industry, or even start a new career altogether?
Let’s look at some of the options that exist in the online environment that most of us could take advantage of.
THE DIGITAL NOMAD
You’ve probably heard these words spoken already, and chances are – you’re going to keep on hearing them. The rise and rise of the “digital nomad” have created work opportunities for hundreds of thousands of aspiring young people the world over, driven largely by the fact that one can travel and work at the same time or even live in countries that are actively trying to recruit these people into their ranks.
Roles include online design, web developing, support services, virtual assistance, writing jobs, research roles, online secretarial and administration as well as financial and tax support consulting are all popular roles. But when one thinks about it, just about any job that doesn’t require your physical presence, can qualify under this umbrella and it’s a very exciting world if that’s the case for you, indeed.
ONLINE CREATIVE SERVICES
There is a seemingly never-ending thirst for online creative services, and this demand is only going to get stronger and increase in importance and variety. This is because as technology continues to change and evolve the way that businesses do business, so to is the demand changing and evolving for how businesses operate in the digital space and differentiate themselves while doing so.
If you’re able to work to tight budgets and in a highly competitive field then this could be for you. Organizing apps and workspaces like with https://setapp.com/apps/auxl can help you get started and pointed in the right direction. The thing to keep in mind about creative services though is that you’re only as good as your last success story, and to keep that edge sharp requires dedication and skill if you’re not naturally a self-starter or self-motivated personality type, this could be challenging.
VIRTUAL ASSISTANT SERVICES
We have all figured out that while workers are necessary – offices are not, and executives have also figured out that working from home or in spaces that they’re most comfortable in, makes them more productive and creative too. So while many senior managers of major corporates are enjoying working from home or in hotspot office locations, what they do however still need – is someone to handle their ‘stuff’. Usually done by a personal assistant or office manager, now that these have become something of a redundant role in many respects, what services they provided however are still very highly prized indeed.
Along with the rise of the digital nomad, this has given opportunities for virtual assistants to make their mark. The role requires a high level of organizational skill and the ability to cross-manage various tasks at the same time, but it can be done from just about any location that has fast and reliable wifi service. You’ll be coordinating travel and conferencing, meetings and recruitment, and in some cases document generation and sensitive intelligence handling.
The role offers high-earning potential and can be done exclusively online if you’re organized enough.
SEO stands for ‘Search Engine Optimization, and it refers to how content on your website is developed in line with certain keywords and backlinks that will be picked up by search engine algorithms (like Google), and in turn, will determine how high up on the search ranking your website will appear. So, pretty important to get it done right then. It seems like something that anyone could do, but you’ll need a knack for creative writing and writing in context with topics and subjects that don’t always coincide with intended demographics or audiences, so if you have some skill in this arena – you can earn a tidy living offering this service, and again – it’s a role you can do anywhere in the world.
SOCIAL MEDIA MARKETING & MANAGEMENT SERVICES
You were probably expecting this one to come up on the listing at some point, right? There is simply no way that any business that means to be taken seriously that requires a sales element at some point in their value proposition, cannot be active in social media and cross-media promotions opportunities that this market offers. No one will want to do business with a company that can’t be referenced online and that doesn’t have some way of interacting or engaging with their clients in a more direct and ‘instant’ manner, outside of those annoying long waits for call center staff to answer phone calls. (who still does that, right?).
It’s not a no-brainer though. Operating effectively as a social media manager and marketer means being able to respond to changing market conditions and trends virtually instantly and having a constant ear to the ground to identify changes in moods and buying or purchasing trends. Communicating messages with activations and calls to action are not without their challenges and the wrong kind of communication can cause severe damage to a brand that they may never be able to recover from.
Handling influencers is a skill in and of itself, but as with most things digital, if you’re able to do it and do it well, you can create a very lucrative revenue stream for yourself – and it’s one that you get to have direct control over its potential.
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