Creating Great Marketing Content For Your Brand

Marketing for your business is a broad job, and it is something that when starting out as a small brand you should consider outsourcing to the professionals. 

When we create a brand for our business there will be many important elements involved. From the colour scheme to our company logo and message, there are so many ways to personalise our brand and add our own stamp to it. 

When it comes to marketing, one big part of it is content creation. Content is anything we see online or offline such as postal flyers, billboards, emails, social posts, articles, and videos. Content is something that we digest as individuals every single day, and to make an impression with your audience you need to be creating content that is fresh, valuable, and consistent. 

So what type of content can we create? Today we want to go through some of the forms of content you should consider creating and sharing as a business to gain followers, support, and ultimately, sales. 

Video content 

When it comes to Growing your small business, grabbing the attention of your audience is key. That’s why creating amazing video content for your brand is a good idea to gain traction online in your field. Video content is by far the most engaged with online and if you don’t already share reels and Tik toks as a business it is time to gain that extra exposure and do so soon. You can use an iPhone to create videos for your business and also utilise online graphic design tools such as canva to make slideshow style videos and promotional ones. There is a lot of potential for making video content for your business, so take a look around and see what your competitors are up to. 

Edit using Canva 

Canva, as we briefly mentioned above, is a graphic design tool that can be used either online or through an app and makes creating amazing graphics for your business so much easier. From social posts to website headers, you can make so much on canva and it will make your graphic design work so much easier than using a traditional tool such as photoshop. The great thing about canva is that you will get a whole library of templates saved for you to use, and this means you don’t have to start from scratch and struggle with inspiration. Plus, if you pay for the premium package, you can add your branding colours and logos into your brand kit and this will make it easier for you when creating images and videos for your business: 

Create free downloads 

As a business, if you provide a service or a product for your customer, one great way to get their interest as well as gain their email address for future marketing emails is to create free downloadable content. An ebook for example can be instructional and educational, and people will appreciate having that price of content there without having to pay for it. Free downloads are very popular and you can stand to gain a lot of trust and recognition in the field for doing this. 

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