Tips to Get Started with Email Marketing for Your Business
Even with social media dominating the marketing industry, email marketing is still a vital tool for any business.
Email marketing allows you to communicate with your audience on a personal level, with content that is tailored to where they are on their journey with you. It provides a tool to reach the right people at the right time, which in turn, can generate more traffic to your website and improve sales.
If your business does not already have email marketing set up, then there is no better time than now to get started. Some resources will help you get started, but to create an impact, you may consider hiring an email marketing agency, with expertise in growing an email list to accelerate your growth.
In the meantime, here are some tips to help you get started with email marketing for your business.
#1 Get set up for email marketing
Before you can go any further, you need to get your email campaigns set up and ready to go. To get started, you must find an email marketing provider that you can trust. There are many out there, for example, MailChimp, MailerLite, and FloDesk that offer a range of packages to suit different sized businesses, and are easy to scale as your business grows.
Once your account has been set up, make sure you add all the relevant business details so customers recognize the emails when they receive them, for example, add your brand name, logo, and colors. The best way to do this is to create templates, which creates consistency for your audience while making it easier for you to create campaigns. It is also important to ensure you have a welcome email set up. This will introduce who you are and what they can expect and can also include a call to action to drive customers to your website.
#2 Gathering your contacts
It is likely that you already have a list of contacts somewhere on your business database, perhaps customers who have already purchased from you or that you have a relationship with. You can add a sign-up form to your website, or even a paper sign-up sheet or iPad in your store for those who wish to stay in contact.
When gathering your existing contacts, or reaching out to new ones, you must gain their consent to contact them for marketing purposes and are fully transparent with how you will hold and use their data.
#3 Create opt-in campaigns
Placing a signup sheet on your website will not be enough. Customers are likely to receive hundreds of emails per week, so why would they want to sign up to your list too? Creating opt-in campaigns gives customers an incentive to sign up to your list. An opt-in can be anything from a free guide or ebook, a discount code, or special access to something unique.
#4 Write click-worthy campaigns
It is vital that with every campaign, you give your customers value and a reason to click on your email. Make sure that the subject line is enticing and the contents keep your customers engaged. Decide on a frequency and make sure you stick to your commitment. Campaigns should not always be bombarded with products and sales, instead, weave them in nicely, in between content that provides a solution to your audience.
Email marketing is a powerful tool, for new customers and existing customers alike. Make sure you keep your customer up-to-date and appeal to all of them, don’t just focus on your new customers. One of the biggest mistakes businesses make is neglecting their existing customers. Don’t forget to offer value and discounts to your existing customers to thank them for their loyalty to you and keep them on your list.
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