Small Business Marketing: How to Speed Up Your Content Production and Increase Your Returns
There are very few businesses that couldn’t do with pumping out more fresh content. The key, of course, is that the content is valuable and unique. How do you create more content than you do now though without compromising your time?
Here are some super quick ways to create content at speed without compromising on quality or your time.
Do you know who has more time than you do? A freelance writer for hire. Freelancer writers create a lot of content, and you can take advantage of the millions of experts available online.
All you need to do for some freelancers is give them a rough direction of the topics you would like covered, and in no time at all, you have regular content coming in.
You will want to edit it and add some of your own personal flair into it – but over time, your writer will become adept at your tone of voice, writing cadence, and style.
Take some time to find a suitable writer for you or work with a content company.
If you don’t already have a content strategy, all the content in the world might not be getting to the right eyes. You can do a few things to make sure that your strategy meets your business needs.
An SEO coach is one of the most important things you can do in order to see some of the most potent results.
A clear strategy will mean that you will have a dedicated topic for every piece you produce when you create the content. Planning drastically cuts down the time it takes to draft and edit a blog post or article.
The headlines are the hooks, and you need to make sure that they are as good as possible. Ideation for headlines can be one of the places that you focus your time.
Once you have about 20 headlines, you have a direction and topic for each post. When you are in your writing time block, grab a headline and dive in.
Remember that headlines should meet all of the search engine requirements and tell the reader what they are getting. Avoid click-bait titles, no matter how much you are tempted.
The time it takes to draft and edit an excellent article is more significant than it takes to craft a 280 character tweet.
Social media is still content, and you might be able to create twice as many different content pieces here than writing a complete article.
Create a template for your content, and use that every time. Make sure you have H1, H2s, bullet points, and room for an image. When you write in the same template each time, the rate at which you are typing and completing work will quickly increase.
The most significant way to get more done in less time is to take a note from those who are reaching for the stars (and beyond). Check out Gary Vee’s content model for hyper-speed content creation.
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