Standing Out at a Trade Show

When it comes to B2B tactics, it’s safe to say that no strategy has been able to stand the test of time like trade shows. Surveys have been done in the past and they show that over 75% of respondents believe that in-person marketing is the best way to engage customers as opposed to webinars or even webcasts. Trade shows also give you a very unique way to form real relationships with prospects, whereas other marketing tactics can’t provide this. The problem is that trade shows are expensive, and they are also time-consuming too. If you are not fully able to draw out a huge crowd during your time in the hall then your efforts will surely be wasted.

 

Build Hype

One of the main mistakes that organizations make when they go into a trade show is that they put absolutely no effort into building hype. Industry events show that the average attendee is going to visit between 25 and 31 booths, so you have to make sure that you are able to stand out if possible. You need to take the time to really cultivate a multi-channel campaign and you also need to let your customers and prospects know where you are going to be and ultimately what they should be expecting. If you can do this, then you can be sure to build hype.

 

Invest in a Design

If you want to stand out, then you need to invest in a high-quality design. This can be pricey to say the least but it is well worth it. The trick is to try and put some money in your set-up as this will make it easier for your team to reuse your booth for other events. If you want to make sure that your booth stands out, then you have to put in the work to keep your message simple. Exhibit halls tend to be very crowded with companies who are trying to really get their message across. If you see that your mission or your value prop are just not apparent. then it’s safe to say that your prospects will move right onto the next booth. Of course, if you want to give your potential customers something to remember your company by, then why not invest in some custom branded power banks? They’re useful, portable and ideal if you want to make a lasting impression.

 

Choose a Theme

Choosing a theme can be very difficult to say the least. It’s a very tricky step for those who are in the business of B2B marketing too. That being said, it’s a vital component if you want your trade show to be a success. If you want to help yourself here, then you need to think about your product and your service. You also need to think about your value proposition, and ideally, what your organization is going to do for your customer. If you can correlate this with a fun and unique theme, then this will give you the chance to get creative. When you have settled on a theme, you can then begin to incorporate it into every aspect of your booth. This can include your graphics, your text, posters and even the outfits of your team too.

 


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