Inexpensive Marketing Tips that Generate a Positive ROI during a Global Pandemic
Inexpensive Marketing Tips that Generate a Positive ROI during a Global Pandemic are more crucial today for any business or non-profit organization than ever. The question is, “How?” or, “What can we do to reach more customers and not waste time and money?”
With that said, here are five (5) Inexpensive Marketing Tips that you can start using Today to generate a positive return on investment (ROI) with your hard-earned money and make the most of your Marketing budget.
- Make sure your Website, Social Media Pages, and Online Content is Up-to-date.
There is nothing worse than looking for a vendor online and not finding them, or worse, finding outdated content. It makes you look like a fly-by-night business, or one that is no longer in business. Make sure your info and graphics are correct, consistent, and captivating. And while you are an expert at what you do, you may want to hire an outside expert to help you with this.
Resources like Fiverr.com, or Marketing groups such as Ascend are fantastic resources to either manger the work yourself, or completely outsource it. With Fiverr.com you can find experts all over the world with the style you like, and budget you are looking for to get the job done. With professional organizations like Ascend, you can have them do everything for you start to finish, or you can have them give you a total Marketing overview with their Sales & Marketing Video Guide that will give you a step-by-step plan for everything you need to do. With the Sales & Marketing Video Guide Ascend takes a look at your goals, where you currently are at in relation to those goals, and then reverse engineers a simple plan for you to follow to achieve your goals. And all in a fun, simple, and engaging video format!
For more information about Ascend’s Sales & Marketing Video Guide and a special $200 off discount, click here and use promo code, “GROWTH” at checkout.
- Ignore Social Distancing… Online 😉
Since COVID gripped the world back in early 2020, many of our businesses have suffered due to the lack of personal connection. From customers walking in our doors, to B2B salespeople visiting clients, many of our traditional Sales and Marketing channels have been greatly reduced or completely shut down due to the Coronavirus and worldwide fear. While many experts such as the CDC say to distance ourselves socially from others in person, we need to make sure we are not isolating ourselves from others online. In fact, this is a fantastic opportunity to embrace and conquer our digital world. So, during these days of physical social distancing, make sure that you are engaging with people online in a positive way that benefits everyone.
- Offer “You-centered” Client Solutions
For years we have lived in such a prosperous economy that we sometimes forgot the basics and have become selfish in our thinking. If COVID has taught us anything, it is that customers are to be valued and not taken for granted. With that said, make sure you are not only thinking about how your product or service can benefit a customer, but how you can get their attention (and business) with “You-centered” solutions and messages. Do not focus on what you want, but what your target customers want and need. Serving customer needs first will always lead to your needs and goals being met. Remember, we reap what we sow!
- Partner with Other Organizations You Trust
In business, one of the last things you want to have is a scarcity mentality. Remember, there is more than enough money and opportunity out there for everyone. By finding people and organizations you know, like, and trust to partner with, people will in turn come to know, like, and trust you.
So next time you are shopping online, reading a great article, or participating in a hobby you love, think about how you can partner your brand with theirs. Even if it does not seem like an obvious fit, see if you can be creative and come up with a mutually beneficial way to work together. Do not be afraid to call or write people you admire or appreciate. If someone has an awesome product or service, tell them. It is not only a great way to encourage them, but make a friend, learn from them, and form relationships that will last for years to come despite a pandemic.
- Try New Things
A classic definition of insanity is, “to keep taking the same actions while expecting different results.” While that is somewhat humorous, how truer a statement could be told? If we continue to do the things that have worked for us over the years, that is a great practice. However, if we want new growth in a crazy global economy, we need to start trying new things, adding to our professional arsenal, and getting out of our comfort zone.
To illustrate this, my daughter has a remarkable reminder on her vanity mirror that she looks at every day. It says, “Fear has killed more dreams than failure ever has.” Wow! That’s worth reading again, right?
With that truth in mind, we need to not only start thinking about new methods for reaching our target audiences but take the proactive steps to do so and not worry about the potential of failure. Truth be told, if we focus on our goals and outcomes and stop making excuses, we typically achieve success. So, stop thinking about the what-if’s in life and start DO’ing what you have never tried!
And if you are wondering about what to try or how, have you considered podcasting? With only 700,000 active podcasts in the world, what an opportunity to reach an audience that loves you and your product or service! And yes, I said ONLY 700,000 active podcasts. While that might sound overwhelming to you at first glance, think of it this way. Do you blog? Have people told you to blog? Do you read blogs? (just kidding, you are reading this one 😉)
With over 700 MILLION active blogs in the world, people still benefit from blogging in their business. I personally highly recommend it. If you are looking for the biggest long-term bang for your buck though, you should truly consider podcasting. With over 700 BILLION people in the world, podcasting is the most fun, easiest, and inexpensive way to reach them. For more information on why to podcast, or to learn how to launch your own successful podcast in 8 weeks or less, click here.
That’s it for today my friend! 😊 Hope you enjoyed this article, found value in it, and are now committed to using these Inexpensive Marketing Tips that Generate a Positive ROI during a Global Pandemic for your benefit- both professionally, and personally.
Thanks for your time today and feel free to contact me anytime with any questions that you may have.
Helping You Ascend,