The power of music is immeasurable.
If you are feeling down, then a song can instantly make you feel better. If you are feeling tired, then music can give you the boost of energy needed. On the other hand, a song can pull at your heartstrings and have you in tears as stories of love and heartbreak are beautifully relayed. The impact is simply remarkable. It seems that music is a universal language everybody understands. It breaks boundaries. It unites everybody. In essence, it’s quite simply incredible. And so it is no surprise that so many corporations are using music for media purposes. The impact of music in advertisements is particularly interesting, hence why this article narrows in on this area specifically.
Choosing the right music for media the first thing you should do is determine a budget. This is highly important because you need to have your finances effectively organised when embarking on any business advertising campaign. There is a lot of different ways to purchase music nowadays. However, it is recommended that you opt for royalty-free music. By going down this route you will only have to pay a one-off fee for the song. This means that no matter how many times the song is used you will never have to pay anymore service. This is not only the cheapest option but it offers less hassle as well.
In addition to this, you should never rush the process of choosing the right music for your advertisement. It is likely that you already have a good idea of what you are looking for in your mind. However, you should not merely go for the first track you hear that corresponds with what you are looking for. Instead, you need to opt for a more of a trial and error type process. A UX research tool can help you understand what your customers want and what they will respond to. Play different songs and envisage them alongside your advert in order to decipher the best option. This may be more of a long-winded process but it is definitely worth it in the end so don’t try and cut corners.
The music you use also needs to support the visuals on screen. If the track you choose has vocals then you will need to pay extra special attention. Listen to every word that is sung and correlate it to the image you see in front of you. Make sure nothing seems out of place or does not match. Listen again and again until you are sure that everything works beautifully together. After all, you don’t want to be left red-faced.
Another point worth noting is that you should never opt for a song with a slow build-up. Most songs are in excess of three minutes with regards to length. However, most commercials only last for approximately thirty seconds. Your music choice needs to create an astounding impact within half a minute. Make sure you pick a clip whereby the effect of the music is felt straight away. You need to engage people’s attention instantly.
Hopefully, this blog post will have given you a better idea of what to look for when seeking music for media purposes. This is something you need to give a lot of thought too and definitely don’t try to cut any corners either. Sit down and listen to as many tracks as possible. And don’t forget to make sure that the words match the pictures on the screen too. If you follow the tips written in this article then you should have no issue finding the perfect track for your advertisement!
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