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7 Ways To Use Automation In Marketing

Automation is a means of using software to automatically complete tasks. It can prevent tasks having to be carried out manually, saving businesses a lot of time and boosting overall productivity.

Business tasks that are commonly automated include accounting, stock keeping and setting personal diary reminders. On top of these uses, automation can also find a place in marketing. Below are just some of the ways in which marketing can benefit from automation.

7 Ways To Use Automation In Marketing

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Email reminders

Many companies use automated emails to remind customers about already booked appointments. However, these automated emails can also be used to encourage customers to book new appointments. For instance, a dental surgery might send out such emails to a customer reminding them to book another check up, while a car repair center might send out such an email to remind a customer that their car is due a service. Email reminders can also be used by ecommerce sites to remind customers that they’ve left an item in their shopping basket. All of these reminders can potentially help lead to extra sales. For more tips on How to Work Less & Achieve More: Dealing with Email Effectively, click here to read another great article.


Feedback prompts

Reviews and testimonials have become a valuable form of marketing, helping to show potential customers that you’re a reputable company. To help generate these reviews and testimonials, consider sending out automated feedback prompts via email. These could be triggered whenever a customer has finished doing business with you (e.g. after a customer has had a product delivered or after a customer has checked out of your hotel). Many companies forget to send out these feedback prompts manually – automating the process makes it much easier. There are CRM tools that you can use to automatically send out these prompts.


Website pop-ups

You can also use automation to trigger pop-ups on your website. These pop-ups can be programmed to appear when visitors click on a certain page of your site or they could be programmed to appear after a visitor has spent a certain period of time on your site. Such pop-ups could be used to get visitors to sign up to your mailing list or they could be automated chat bots that prompt visitors to ask questions. When used strategically, such pop-ups could generate extra customers. There are tools that you can use to create and trigger these pop-ups.


PPC ad scripts

Automation is key to running PPC ad campaigns (such as Google Ads, Bing Ads and Facebook advertising). However, you can further automate the process by using scripts. Such scripts are able to spot trends within your advertising campaigns for you, helping you to automatically conduct more effective PPC campaigns. There are sites that can help to find the best Google Ads automation scripts online. Using these scripts could take a lot of the time and effort out of fine-tuning your ad campaigns.


Blog post sharing

Publishing blog posts on your website can be a great way of attracting extra visitors – some of whom may convert into customers. Sharing these blog posts on social media is a great way to increase their exposure. Using plug-ins on your site, it’s possible to automatically share every new blog post to social media the moment they are published. This can save you manually having to share them on Facebook, Twitter and LinkedIn, potentially saving you a lot of time.  


Responsive forms

Giving customers forms to fill in can save you time having to manually ask questions. However, you can also save time for your customers by digitizing these forms and making them responsive using automation. This could include allowing auto-fill tools to automatically fill in information if a customer has previously filled in the form, as well as hiding questions if a previous answer has made these questions void. There are many automated form builders that you can use to set up these forms.


Bulk emails

If you have a mailing list set up, bulk email software could be essential. Such software can automatically send out masses of emails rather than having to do the process manually. Such programs allow you to set up multiple mailing lists containing different contacts. They can also provide analytics every time emails are sent out to help you find out which emails have been opened, as well as whether people clicked on links within these emails. Spend time shopping around to find the best bulk email tool for you.


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